新局面！新零售将抛弃价格战，盒马鲜生侯毅：坚持优质商品为主
“双11满200减100！”，“618促销领劵立减50！”，“原价200现价99节日大促销！”这样的商品宣传语想必大家并不陌生。每年的双11，双12，618都是个大平台商品流量最大的购物狂欢节，各大电商平台也都会抓住这个机会推出各种各样的优惠活动，大多数人也都会被商家打出的价格战所吸引，疯狂剁手买买买，把一堆有的没的都统统搬回家，节日狂欢，节后吃土！
不得不说，近几年来，这种打价格战的促销经营模式确实给电商平台带来了不菲的收益，像京东，天猫这些大型电商平台，每年双11的收益更是节节攀升。可是，作为新零售代表的盒马鲜生似乎并不认同这种以价格战来吸引消费者的经营方式。
盒马鲜生CEO侯毅表示，这种价格战也同时表明了新零售和传统零售的主要差别，传统零售更热衷于各种各样的“花式降价”，以廉价商品来吸引用户来达到销量爆炸式上涨的目的，而新零售则把商品质量放在首位，旨在给消费者提供最便捷的服务和最优质的商品，所以，新零售产业拒绝了双11，618等打价格战的购物狂欢战场。
从当前市场现状来看，虽然当前价格战的促销模式确实给传统电商平台带来了非常可观的收益，但是，随着现代生活水平的不断提高，消费者对商品质量的要求越来越高，对一些廉价低质商品也越来越排斥，所以从长远眼光来看，或许推出价格战，以提供优质商品为宗旨的新零售产业会赢得更多消费者的青睐，是未来零售市场的发展大趋势。
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