万达百货转型不成卖掉,京东”改造“美国沃尔玛为什么就成功?

沃尔玛入驻京东到家后 GMV 增速显著
前几年受到线上的冲击,传统零售自我改革,从我研究【平台商业模式九大关键】角度,从管理理念、团队人才结构、文化、理念等等,我看是非常难的,万达就是一个典型失败的例子,最后卖掉。大润发自营线上平台飞牛网连续亏损4亿,以沃尔玛为首的外资零售巨头一个个都败下阵来,转型之路艰辛异常,传统零售只有等死?
转型只有战略合作才是出路
2016月21日,京东以换股、资产整合的方式,沃尔玛采用以战略合作而不在自己发力的方式转型,京东将拥有1号商城主要资产,包括1号店的品牌、网站、APP;“山姆会员商店”将在京东平台上开设官方旗舰店,看看这两年改造的情况怎么样?
京东与沃尔玛沃尔玛门店实现库存打通
2016 年末,截至 2017 年 10 月,沃尔玛在京东到家的 GMV 较去年同期增长超过 30 倍,成为京东到家平台上增长速度最快的商家之一。截至 2018 年 6 月底,京东已与 29 个城市的约 180 家沃尔玛门店实现部分商品的库存打通,
入驻京东到家平台
全国已有 30 个城市的 200 家沃尔玛门店入驻京东到家平台,为消费者提供 1 小时送达服务,且沃尔玛在京东到家平台上的销售额达到去年同期的 3.5 倍。京东到家为沃尔玛提供了完整的门店线上化升级的解决方案:

沃尔玛和京东打造线上线下场景融合
(1)店内增设全品类数字化拣货区,满足店员一站式完成订单接收、拣货、交付快递的全部流程,所有环节数字化管理,大大缩短了拣货路径,提高了配送效率。
(2)京东和沃尔玛联合构建了仓配一体化的“云仓”,开设在沃尔玛门店未能覆盖的区域,由沃尔玛门店直接供货补货,京东到家则为云仓附近 3 公里的消费者提供 1 小时送达服务。云仓的构建 使得沃尔玛能够获得更多的线上客户,目前全国已建有十余家。对比京东到家+沃尔玛合作后的成效来看,选择电商平台赋能发展实体零售的线上业务,比起自营电商业务效率更高、成本更低。
实体零售企业在接入腾讯系、阿里系,带来的资源整合优势 。 进入新零售时代,阿里、京腾两大阵营不断扩张,传统零售在过去几年的自我变革中已积蓄好力量,围绕人、货、场等核心要素不断升级、优化,量变发展到质变;在电商开启融合时代的大背景下,线上线下合力,本轮洗牌之后,具备全渠道实力的龙头将进一步提升市占率,最终强者恒强。
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