一年入账4620亿，利润减少15亿，然而，“电商老二”的位子稳了
近几年来，随着互联网的高速发展，各大电商平台迅速崛起，其中最成功的就是阿里巴巴和京东。京东一直以来仅次于阿里巴巴，是国内第二大电商，企业也一直保持高速发展。但是就在去年，京东遇上了有史以来最大的危机。
京东的创始人刘强东因个人事件导致形象受损，同时也给京东带来了巨大负面影响，市值一直下滑，几乎拦腰斩断，公司陷入了前所未有的黑暗期。让人们一度认为，京东将失去电商第二的位置会被野蛮生长的拼多多超越。
而就在2月28日，京东的一纸报告，又让其重新焕发了光彩！
京东发布的2018年第四季度和全年的业绩报告中显示，京东连续一年多保持高收入，全年净收入4620亿，总利润达35亿。虽然35亿的利润比2017年50亿的利润有所下降，但京东在技术等方面也进行了大笔的投资，这样看起来，利润减少的15亿不足为奇。
尤其是在去年刘强东事件的影响下，京东还能交出这样的成绩，实属难得。
其实京东在成立开始，多年来都处于亏损的状态，一直都在烧投资者的钱，直到2016年才开始回血。但这主要由于刘强东的战略部署，刘强东曾说要挣钱很容易，京东立刻就能赚钱，但想要企业长期稳定的发展就得一直投资。
京东有了长期投资的基础，又度过了此次的难关，看来刘强东是要王者归来了。这份财务报告一出，当天京东市值立刻暴涨50亿美元(对应340亿人民币)，而如今，京东市值已重回400亿美元以上。
受到财报好消息的影响，刘强东也显得更加有信心了，他表示京东今年将关键抓三个点：三四线城市的市场、管理系统的数字化、开发新的线下商业模式。
随着京东2018年的业绩报告出炉，京东算是彻底翻过了2018的坎，牢牢地把握住了电商第二的宝座，没有让拼多多趁机超过。刘强东这些年真的没有白在商界打拼，他的商业头脑真是让人敬佩。这种放长线钓大鱼的企业管理模式，把京东打造成了一个坚不可摧的王者。
最后，屏幕前的你们对于此次京东王者归来有什么看法吗？你认为刘强东算是重新回归了吗？欢迎大家的评论留言。
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