阿里巴巴人事大调整，蒋凡执掌淘宝与天猫，推动阿里数字化
了解互联网行业，或者说了解阿里巴巴这家公司的都知道，阿里巴巴通常要做出调整的时候，一般都是从人开始！
今日，阿里巴巴集团启动升级消费者运营策略和提升企业服务能力的计划，分别专注于消费者市场和企业服务市场。
淘宝总裁蒋凡将兼任天猫总裁，继续保持淘宝、天猫两个品牌独立发展的同时，打通两个消费场景，实现消费者和平台商家的分层运营，满足不同消费者和商家的需求。
要知道，当年天猫可是从淘宝独立出来的，当时阿里巴巴宣布天猫独立的消息之后，很多人还看衰这一操作，可事实证明，阿里巴巴当年的这个决定是多么的明智，至于其中的很多缘由，在这里就不多说了！
1、为什么要独立天猫
淘宝上市之初，和现在的拼多多一样，同样是遭受了批评。他们都说淘宝让假货横行，而且还冲击了传统门店，这一时之间也是让阿里巴巴被推动了风口浪尖。
所以，那时候马云决定，成立一个天猫，这样就和淘宝的假货不相关了。天猫里商城还可以进行分销管理，扩大品牌知名度；而淘宝店则不可以。
独立后的天猫有了很高的影响力，而且消费层次也比淘宝上升了一个档次。
2、推动阿里“数字化”！
淘宝已经创造了百万级别的新就业岗位。早在2006年，淘宝就开始搭建面向内容创业者的服务体系，2017年淘宝上注册达人超过150万。新的巨大商业机会在淘宝上已经初现雏形。
“淘宝一直走在技术创新、产品创新的前沿。我们乐观的估计，也许5年以后，淘宝将迎来另一场革命，‘淘宝买啊’就是在尝试中的未来5-10年的购物形态。我们相信MR这样的新技术出现一定会改变未来消费者的消费形态，淘宝愿意探索MR在电商领域、生活领域的想象力边界。”
3、阿里推动“数字化”
阿里云研究中心认为，2019年数字化也将继续加速赋能新零售。无论是以消费者需求为核心的数字化体验，亦或是以商家经营需求为核心的供应链数字化改造，其核心方向都是借助新技术将零售的每一个环节都实现数字化，提高生产效率，实现零售价值再创。
“天猫作为全球品牌首选的数字化转型主阵地，会和品牌生态伙伴们一起重构消费者需求被创造和满足的方式，帮助品牌提升以消费者为中心的核心竞争力，以更高效的商业操作系统助力品牌完成消费者运营能力的全面重构和提升。”
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