马云:互联网思维是如何产生的?生产力决定生产关系!
云说:互联网技术特征在一定程度上会影响到其在商业层面的逻辑。工业社会的构成单元是有形的原子,而构成互联网世界的基本介质则是无形的比特。这意味着,工业文明时代的经济学是一种稀缺经济学,而互联网时代则是丰饶经济学。根据摩尔定律等理论,互联网的三大基础要件——带宽、存储、服务器都将无限指向免费。在互联网经济中,垄断生产、销售以及传播将不再可能。
而且,一个网状结构的互联网,是没有中心节点的,它不是一个层级结构。虽然不同的点有不同的权重,但没有一个点是绝对的权威。所以互联网的技术结构决定了它内在的精神,是去中心化,是分布式,是平等。平等是互联网非常重要的基本原则。
在一个网状社会,一个“个人”跟一个“企业”的价值,是由连接点的广度跟厚度决定的。你的连接越广、连接越厚,你的价值越大,这也是纯信息社会的基本特征,你的信息含量决定你的价值。所以开放变成一种生存的必须手段,你不开放,你就没有办法去获得更多的连接。
所以,互联网商业模式必然是建立在平等、开放基础之上,互联网思维也必然体现着平等、开放的特征。平等、开放意味着民主,意味着人性化。从这个意义上讲,互联网经济是真正的以人为本的经济。
农业文明时代,最重要的资产是土地跟农民,工业时代最重要的资产是资本、机器(机器是固化的资本)、流水线上被异化了的人。工业时代早期考虑最多的是异化的人,因为人也被当作机器在处理。人只是流水线当中的螺丝钉。
到了知识经济的时代,最核心的资源,一个是数据,一个是知识工作者,就是德鲁克在上个世纪末讲的KnowledgeWorker。企业的管理也会从传统的多层次走向更加扁平、更加网络、更加生态的方式。让KnowledgeWorker真正能够创造价值,变成任何一个组织和整个社会最重要、最需要突破的地方。
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