SEO博客权重上去了流量却增长缓慢的原因
我曾经见过一个seo博客权重4却关站了,问博主关站原因博主说流量少没收入坚持不下去,今天我来分析一下这种情况出现的原因。
以这个seo博客为例,写搜索引擎大全排名就是把搜索引擎罗列出来,然后每个用一段官方话介绍一下;写互联网企业榜单,罗列出来,三段不疼不痒的话完;写华为推出“百花号”,概念、注册方式、接入流程完,传播或宣传信息的不止你一个,一个热点出来大家都争着写文章就为了蹭点流量,但真正留住用户的是那些文章融入了作者独家观点、有创造性的网站,你得搞明白一个道理,1+1>2、能使初次访客成为回头访客的不是热点而是价值。
写搜索引擎排名,为什么会出现这样的排名、哪些搜索引擎的排名升了、升了的原因是什么,这些东西写出来才有价值,要更有价值你甚至要去查阅一些资料;写互联网企业榜单,对比一下去年的榜单,哪些升了、哪些降了、在你的角度考虑一下原因是什么,这样写出来才有看点;写百花号,对比一下其它同类产品,优缺点和不同点是什么、你有什么看法,这些写出来才是你独特的地方。

很多人在网站运营上犯了一个错误,认为网站流量增加靠的是文章数量的增加,我想问你每篇文章都收录了吗?收录的都有搜索流量吗?你有去调查过网站有多少流量才能赚到钱?有没有考虑过你写多少篇文章才能有赚到钱的流量?你能坚持多久?你能确定你以后每天都有时间写文章吗?这些问题有多少人思考过?埋头苦干,不讲方法,认为自己总有一天会成功的那是傻缺,什么是方法?会营销,用手段引流是方法,记得在卢松松博客看到一个营销案例是“男子换友情链接不成,找上门把对方砍死”,这是一个非常经典而且在那个时候是一个非常成功的案例;会引流,把流量导到网站是方法,如果站长是个网红,我想他的网站流量会很好吧。
现在不是一零年左右的时候了,搜索引擎给网站的流量那么好,单靠文章收录让搜索引擎通过关键词给网站流量在现在想实现网站赚钱已不现实,要还想继续通过运营网站赚钱方法只有有两个,一是寻找网站内容的受众群,比如你是做前端技术分享的,你可以在短视频平台发一些前端代码方面的视频,视频或主页加上自己的营销信息,主动展现自己的价值,让别人发现你的价值,创造高价值内容使受众群对网站产生依赖;二是向功能站转型,比如提供付费教学视频、付费模板、付费文章等。
很多博主在追求文章给网站带来流量的过程中陷了进去,天天更新,为了更新更多的文章偏离网站主题了都不知道,多往往就意味着低质,一堆没有营养的东西,虽然搜索引擎给你收录了,也给了你流量,但是一个访客来了就走了,不会再来了。文章开头说的博主是一名专业的seoer,做权重是把好手,但他太在乎权重了,认为把权重做上去才能体现自己的seo水平,才会接到seo订单,但忽略了流量,流量才是一切,这也是他关站的原因。
所以网站运营真不是看看别人的经验就能理解并去实施的,还是得自己趟、自己碰壁、自己总结。
文:资讯小卡车
图:pexels
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