新手建站必读：远离自助建站运营四大“坑”
自助建站同自主建站，它们让一些不会建设网站的人通过一些非常简单的操作就能轻松建立自己的网站。自助建站因为建站快、操作简单、成本低的特点受到很多中小企业的青睐。
传统意义上的自助建站服务其实就是简单地模板建站，企业主自行匹配适合的模板，短时间就能完成一个网站的建设任务。但是其弊端就是建站灵活性低，企业要“牺牲”一些个性化的要求，简单粗暴的将需求嵌套进模板。
随着建站技术的进步，很多建站系统都开始关注企业个性化需求，注重建站灵活性的功能开发。比如，以免费体验切入建站市场的爱用建站平台，他们就推出了更加灵活的PC端和手机端建站模式，让用户对于每一个建站元素都可以自由设置，真正实现了建站如同搭积木一般简单好玩。对于设计能力不足的用户，爱用建站点还提供数套建站模板供用户免费使用，编辑过程中模板套用也不再简单粗暴，而是可以自由修改每一个元素。
虽然自助建站技术不断更新，但是仍有一些问题是企业在网站运营与优化过程中需要加以注意的。为了让大家更直观的了解这些内容，这里仍以爱用建站平台为例。
(1)网站标题勿频繁改变
爱用建站平台，给用户提供了网站优化的环节，譬如网站的标题、关键词描述等。但是很多使用自助建站的新手，在设置网站优化信息过程中想着通过不断变换网站标题和关键词来让网站关键词在搜索引擎里有个更好的排名。但是这会导致一个恶果，可能网站之前被收录到页面都会慢慢不再被收录。因此，在建站过程中，用户应该提前做好功课，网站标题和关键词确定之后尽量少修改。
(2)网站模板勿频繁更换
不少的新手用户建站， 由于在初期没能更好的把握好自己的网站风格，到了一段时间就更换网站模板，来配合主题的改变。虽然爱用建站为用户提供了多种主题，更换也十分简单，但是用户网站建成之后，应减少更换的做法。因为频繁更换网站样式，搜索引擎会认为你的网站不稳定，因而不会收录，这无异于自寻死路。
文：资讯小卡车
图：pexels
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