你真的了解小程序吗？小程序的这些问题你了解吗？
1、什么叫小程序？
小程序是一种不需要下载安装即可使用的应用，它实现了应用“触手可及”的梦想，用户扫一扫或者搜一下即可打开应用。也体现了“用完即走”的理念，用户不用关心是否安装太多应用的问题。应用将无处不在，随时可用，但又无需安装卸载。
2、谁能申请小程序？
全面开放申请后，主体类型为个人、企业、政府、媒体或其他组织的开发者，均可申请注册小程序。小程序、订阅号、服务号、企业号是并行的体系。
3、小程序的相比微信的公众号有什么区别？这个问题为什么一定要知道呢？因为大家都清楚，因为公众号而诞生了一大批自媒体人，而很多企业也看到了公众号粉丝的巨大利润，高价请了运营公众号的人才。
1、没有粉丝，没有压力
小程序没有关注、没有粉丝、也就没有压力；公众号有粉丝关注；
入口是三种方式，二维码识别、搜一搜、发现（附近的小程序）。
2、转发
微信会一如既往的限制营销、小程序不能分享到朋友圈，只能推送给个人微信和微信群。公众号的文章可以转发。
3、域名优先
由于服务号、公众号、企业号、小程序都有各自的注册体系和标准，而且在名称上未实现共享，也就是任何用户都可以在不违反微信规定且符合条件的情况下，注册任何名字的小程序。例如，北京肯德基的小程序，也许会被外省某个烤鸭店注册使用。所以特别提醒：微信小程序开放，下手一定要快，需要尽快做出自己的小程序并提交审核。
4、小程序的数据实时上传，公众号不是。
4、小程序的发展趋势
1、随用随走，新的应用场景可以让用户马上切入到他的需求，其他生态的都可以搬过来（比如搜索北京到上海机票，马上就会展示）。
2、能补充腾讯缺口的东西，实时沟通，它有足够的体验。
3、TOB的应用场景多，会是小程序吃香的方向。
4、小程序有限制，营销需要有新思路，对任何产品来讲，需要三个号一起玩，（订阅好每天负责推送，服务号可能是首先满足低频的需求，但是存在感会越来越低）。
5、通过媒体引导，电商、社区很自然，但是纯粹做媒体，小程序很不适合。
文：资讯小卡车
图：pexels
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