为啥拼多多能把iPhone卖成全网最低价？除了百亿补贴，还有这些
虽然这两年国产手机已经崛起，但苹果的系统流畅和安全仍然让不少人位置着迷，并且国内各大平台调价也不断吸引着果粉，其中拼多多降幅之大吸引了不少人眼球。
从去年双11到现在，拼多多已卖了160万台新款苹果手机，光是618期间就卖出了30万台以上。不论是iPhone XR还是iPhone XS Max，都得到了消费者的一致认可，网上都是"安全下车"的买家秀。
而拼多多之所以能有如此战绩，就是价格足够诱人。但是从网友安全下车图中不难看出，拼多多上的iPhone绝对是正品，那么拼多多为什么就能卖出全网最低价？
首先，拼多多上商家成本足够低。
众所周知，传统电商依靠流量控制和各种展口推荐，向平台上的商家收取了大量的流量费。商品成本在多层堆积之后，即使再有活动优惠和折扣，也不过是一种商业噱头，而最后的成本还是得由消费者来买单。
除此之外，电商平台还会向商家拿抽成。早前就有网友爆料，传统电商巨头上的佣金抽成高达百分之二。
然而，处在成长红利期的拼多多，对商家的抽成仅为千分之三。再加上拼多多采用社交裂变，不怎么需要花钱买流量，获客成本极低。
而且拼多多是拼团模式，也就是传统意义上的薄利多销，商家成本低了，销量还高，自然就愿意卖出低价。
其次，百亿补贴足够给力。
拼多多深知，仅是商家让利远远不够。于是向来人狠话不多的拼多多直接豪掷百亿现金，消费者买啥补贴啥。原本这项名为"百亿补贴"的活动只是针对618，但是为了让4.43亿用户买到更多物美价廉的商品，拼多多直接表示将这项活动作为长期活动来进行。
于是，包括iPhone在内的各种热销大牌商品都被降成了全网最低价。而对于消费者而言，100亿的羊毛怎能错过，也就有了开头iPhone的惊人销量。
不止是iPhone，在618的百亿补贴期间，其他3C数码类产品也遭到了消费者疯抢，其中补贴价仅为1480元的国行博世（BOSE）降噪耳机，光补货就补了6次。足以证明百亿补贴的力度之大。
所以说，在拼多多上便宜真的有好货，只不过摆在消费者面前的低价是经由拼多多各类降价措施后才有的。
不过对于消费者而言，以低价买到好货自然是利事一件。想必随着百亿补贴的持续进行，拼多多上的iPhone销量必将更上一层楼！
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