普通消费者更重视手机内存,千元机Realme X将推出8GB+256GB版
从去年下半年开始,内存颗粒变得越来越便宜了,这对消费者来说是一件好事。内存颗粒降价,就意味着电脑能安装更大的固态硬盘,智能手机也变得越来越便宜,人们不需要再担心内存不够用的问题——至少在5G到来之前。
常年累月的经验告诉了我们:淘汰手机的主要原因不是性能,而是内存的大小。3GB运存的骁龙821手机现在又卡又慢,4GB的骁龙625手机却反而用起来还不错的体验,因为内存大了,切换APP就会变得更流畅。而且,APP的每一次升级都会增加许多新的功能,而小视频的繁荣,又会占用大量的储存。
如果你在线下逛一逛会发现,大多数换手机的普通消费者,他们基本上不看处理器,而是看品牌
是否知名、内存大小、设计颜值。除了年轻一代,大部分普通的消费者买手机其实更重视内存的大小,性能一般只要够用就好。OPPO在线下摸爬滚打这么多年,最了解的就是芸芸大众真正的需求。
以红米K20Pro为例,虽然搭载骁龙855,内存却依然6GB+64GB起步,“性价比”是有了,实际上并不实用,只能用来忽悠一下发烧友。
我们先不说6GB运存是否够用,64GB的储存空间,对大多数人来说都是绝对不够用的——主流的APP安装包加起来至少得20个GB,系统占15GB,加上聊天记录缓存、视频缓存、游戏缓存,根本就不堪重负,整天都提心吊胆。
仔细分析一下Realme X这款千元机,你会发现很有意思——勉强够用的处理器+流行的全面屏机械结构+旗舰级20W快充+屏下指纹,性能上的短板可以接受,快充、颜值在同价位中却几无对手,这就叫“差异化”竞争。
如今,Realme X又推出了8GB+256GB的大内存版,起售价定为1999元(限时)。在2000元以下的价位中,Realme X或是目前市面上唯一能提供256GB内存的低端手机了。
“数码发烧友”其实是个非常小众的市场,不是每个人都为了玩游戏而买手机,普通消费者更关心内存的大小。而且骁龙710好歹也是10nm工艺的处理器,加上8GB+256GB的内存,日常使用撑个两三年无丝毫问题。
可以预见的是,Realme打响了“千元机大内存”的第一炮之后,256GB内存不再是旗舰机专属,很快将成为千元机的主流配置。现在正处于智能手机更新迭代的节点上,UFS3.0闪存已经开始普及,UFS2.1闪存也该飞入寻常百姓家了。
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