点亮新零售！苏宁全面展开县镇产业布局，拉动农村消费增长！
近两年来，随着中国社会经济整体水平的高速发展，无论是以北上广深为代表的一二线大都市还是三四线小城市，其经济消费水平都得到了显著提升。再加上现在电商平台已经逐渐取代传统商业模式成为中国最主流的消费渠道，这种线上交易模式使得90后，00后人群的消费活力又一次得到了提升，进一步刺激城市消费经济的发展。总体来看，中国城市消费经济的发展已经呈现稳定的增长之势，而随之而来的，农村消费经济的发展也就成了当前急需解决的问题。
说起农村消费经济的发展问题，必须要提到的企业就是苏宁易购。苏宁易购是全国大型综合购物平台，以家用电器起家，最早以线上电商平台为经营重点，近两年来又开始大规模发展线下零售门店，不断向建设线上线下一体化的购物平台的目标迈进。最近，苏宁易购又把目光落到了农村。
苏宁以零售云为媒介，在农村开启了县镇零售转型升级的新模式。截止到去年，苏宁易购的线下门店已经覆盖了中国各大农村，包括1500个区县和3100个乡镇。苏宁易购选择将战略目标深入到农村，一方面给中国经济较落后的地区带去了优质的产品和服务，为当地人民创造了更多更优质的就业岗位，从一定程度上解决了当地百姓的生活来源问题，减少了当地青壮年人口的外流；另一方面，虽然当前中国城市消费经济的发展速度很快，但是，农村一直都是在中国占据范围很大的一个不可忽视的群体，苏宁易购大力拉动农村经济发展，也为中国整体消费经济的增长做了贡献。
再从另一个角度来看，当前中国消费市场竞争激烈，各大中小城市的消费主体市场大都已经被淘宝，天猫，拼多多等电商平台瓜分，苏宁易购作为全国大型电商平台，在这种行业大趋势下，如果继续将发展重点集中在各大城市中心，其未来的发展空间将会及其有限。相反，农村是我国现存的一块非常庞大的群体，且大部分农村的经济消费市场还未经开拓，所以，苏宁易购此时将战略目标向农村转移，不失为是一个更长远的选择。
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