携手顺丰送货上门 优衣库开设“门店急送”功能
3月5日消息，近期，优衣库推出了“门店急送”服务，用户在手机下单后，优衣库会用顺丰同城将产品送达上门。
据了解，在“门店急送”功能里，消费者在手机下单后，优衣库会用顺丰同城业务将产品送达上门，但该业务仅适用于有门店急送标记的门店。
有观点认为，这是快时尚行业在业绩增长放缓之际，开始顺应新零售做出改变，进一步巩固线上市场。此前，优衣库曾在春节期间推出了一键“随心送”功能。通过其在线上的努力，可以进一步带动其线上流量增长。
据优衣库母公司迅销集团2018年财报显示，集团累计综合业绩收益总额21300亿日元，同比增长14.4%。其中，就大中华地区而言，期内的同店销售净额保持了持续增长，线上平台的销售占大中华地区总收益比例的15%。
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