阿里巴巴发布2018打假年报，淘宝封了24万个违规店铺
24万个淘宝疑似侵权店铺被关闭！主动删除的疑似侵权链接中，97%一上线即被封杀！在与阿里合作权利人数目增长17%的背景下，整体知识产权投诉量下降42%！每1万笔订单中仅有1.49笔为疑似假货。
1月10日，阿里巴巴对外发布《2018年阿里巴巴知识产权保护年度报告》（以下简称《打假年报》）。
97%假货被数据技术拦截
2018年10月，消费者肖某举报称在淘宝网一家销量top的三星手机店铺买到翻新手机。接到举报后，阿里平台治理部通过“神秘抽检”等手段对该商家进行摸底。结果显示，这是一家正品和翻新机掺卖的商家。查实当日，阿里对该商家账户内200余万资金做冻结并用于消费者赔付。同时，该店铺被关闭。
“更多的假货，在产生销售前就已被秒杀。”1月10日，阿里首席平台治理官郑俊芳在发布会现场称，近几年，各方针对网络售假发起的投诉在逐年降低，这是阿里假货治理和知产保护取得历史性突破的一年。
《打假年报》披露，目前阿里在假货防控上运用的商品大脑、图像识别算法、生物实人认证等9大“黑科技”，每时每刻都在对平台上近20亿商品进行识别，使假货识别与拦截能力大幅提高。
每1万笔订单中，仅有1.49笔为疑似假货
整个2018年，消费者在淘宝购物时的信心在大幅提振，消费者因怀疑买到假货而发起的退货比例比去年下降70%，换句话说，每1万笔订单中，仅有1.11笔为疑似假货。
“在与阿里合作权利人数目增长17%的背景下，整体知识产权投诉量下降42%。”郑俊芳在发布现场为执法机关和权利人点赞：2018年是“像治理酒驾一样治理假货”取得全社会共识之年。让人有底气的数据背后，是消费者、品牌权利人对阿里巴巴打假工作的认可，是公安、工商、质监、食药监等国内各级执法部门对假货治理的重视与付出。
线下假货源头未除，假货跨境跨平台流窜
阿里一直在联合各方向线下制假源头宣战。
《打假年报》显示，截至2018年底，阿里打假特战队已与全国160个省开展线下打假合作，累计推送涉假线索1634条，协助捣毁窝点数1328个，涉案金额约79亿元。
阿里巴巴平台治理部知产保护总监叶智飞透露，“阿里2017年对18万个疑似售假店铺做了关店处理，2018年这个数字是24万，数据分析发现，有相当部分的疑似售假店铺在头年被关闭后，改头换面重来售假。”
“阿里将不惜代价配合相关部门，推动解决假货区域性、行业行、领域性问题，全力围剿线下假货源头。”郑俊芳说，2019年阿里将继续推进“像治理酒驾一样治理假货”，呼吁制假直接入刑，让售假者真正感到痛。
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