刘强东罕见发声:“我胡汉三又回来了”!沉默的京东真可怕!
无论是对京东还是刘强东本人来说,2018年都是难熬的一年。前者在电商市场上被对手步步紧逼,甚至市值一度被拼多多超越;后者更多的是陷入了舆论的漩涡之中,不管是对他本人还是京东集团,都是名誉上的损害。各界的声音可谓是甚嚣尘上,一致看衰京东未来的发展。不过,就在大家还在思考京东如何苏醒之时,刘强东就罕见发声,同时京东集团四季度财报也让业界眼前一亮。
根据京东集团发布的四季度财报来看,去年全年实现营收超过1.7万亿元,增长超过30%。同时,全年净收入超过4600亿元,包括四季度的1300多亿元。从这份简短的财报中,我们可以看到京东去年业绩实现了稳定的增长,体量在不断壮大。
首先,京东在净利润上表现良好,盈利能力逐步提高。有数据表明,去年京东去年净利润超过35亿元,同时四季度盈利超过7.5亿元。这一数字,已经远远超过了预期中的亏损3.7亿元。这一切,都是建立在用户增长的基础之上。
根据京东内部披露的数据显示,去年京东平台活跃用户超过3亿人次,这也是其第一次迈上3亿用户大关。虽然从去年来看,这一数字并不亮眼,甚至同比增长还有下滑。但是,对比季度增长来看,京东的用户数正在逐渐回流。
京东的亮眼的财报数据,也间接提振了其股价的表现。在财报公布后,京东股价一度大涨超过15%,来到每股27美元,市值也重新回到了400亿美元。但是,比这份财报更加惹人关注的是刘强东亲自亮相,主持四季度财报说明会。
众所周知,由于去年再美国的风波,业界一度盛传刘强东就将退出京东集团。不过,刘强东此番亮相就只有一个意思:没有所谓的继承者,京东还是我刘强东的京东!同时,在此次说明会上,他还规划了公司未来的发展蓝图。
首先,未来要着力发展三四线城市。我们都知道,拼多多作为京东主要的竞争对手,近年来就是依靠三四线城市才崛起的。所以,未来京东将在三四线城市中继续发力。在说明会上,刘强东也表示,有些二三线城市的业绩,已经逐渐超过了一线城市。
其次,京东要做大数据公司。作为一家互联网企业或者说电商公司,在数据层面的应用可谓十分重要。未来京东将充满科技感和未来性。最后就是2019年主拼线下市场,从新零售战略中我们可以得知,未来的市场竞争中,只有将线上和线下相结合,才能立于不败之地。
京东去年业绩亮眼,再加上刘强东的强势回归,预示着新的2019年,行业竞争将会越来越激烈。也从侧面反映出,2018年的风波,并没有对他本人和京东集团造成太大的影响。说了这么多,你怎么看未来京东的发展呢?欢迎在留言区分享讨论。财富的变革和科技的发展,我将与你们同在!
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