淘宝卖家:直通车烧了4万,其它操作费用5万,半年赚的钱直接玩完
现在随着移动互联网的发展,不少新兴行业也是从中崛起。电商行业就是借助互联网的契机在十几年的时间里发展到如今完整的行业体系,不少人也是通过电商创业获得了自己的第一桶金。可能我们是听过有人做淘宝挣了钱,可是现在随着行业竞争力越来越大,要从这里面分一碗羹岂是那么简单。就拿做淘宝来说,每年仍有不少人砸钱开淘宝商铺,纵然有部分人在里面小有成就,可是对于大部分新手卖家来说真的伤不起。
淘宝卖家:直通车烧了4万,其它操作费用5万,半年赚的钱直接玩完
据一位淘宝卖家描述,自己一个人做淘宝,做的是一些小类目(大概就是一些车配饰之类的),前期直通车总共烧了4万左右,加上其它起步费用5万块,其中销量也是上过行业第三,但是由于所有操作都是他一个人,就是只有自己一个人运营,后期不稳,发货不及时、售后不处理,导致灭亡。虽然后来又开起来,但是同样的问题,还把半年赚的钱赔了出去。
可以说这位卖家的经历其实不是个例,这也发生在许多卖家的身上。对于新手卖家来说,店铺起步除了货源等问题外,首先要考虑到的就是店铺流量的问题,而如果仅通过搜索的话店铺根本起不来,更别提把东西卖出去。而此时不少卖家就不得不通过直通车、钻展以及活动来增加店铺的流量,但是成本也很高,小卖家根本玩不起。
而且就算不惜成本疯狂砸钱确实可能让店铺有所起色,可是对于店铺来说,真正要让店铺稳定运营是最难的,而要想把店铺做起来基本上都是需要有团队,仅靠个人是很难经营下去。而且现在即使是那些早已入行资深店铺也不敢说自己今天收益不错,明天或者以后还能这个样子,里面的变数太多了。
店铺的经营除了店铺自身的货源、服务、流量等问题需要考虑,还有来自商家之间的恶意竞争,刷单、假评论这些现象更是屡见不鲜,所以没有合适的渠道、团队、运行方案要想从电商行业分一口饭还是很难的。
就有人说如果有1000家淘宝店铺,其中200家是在开店运营,800家处于长期挂着,就是“僵尸”店铺,而其中200家能正常盈利的只有四五十家(甚至更少)。大家对此有何看法呢?都说说吧。
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