发展智能小程序,能为创业者带来哪些营销新思路与创业新生意?
微信小程序、支付宝小程序打造生态闭环后,百度智能小程序也对智能小程序大力升级!
新开放的三类超级流量入口,从下拉、搜索到Feed,庞大的百度流量的注入,为创业者带去哪些营销新思路与创业新生意?

百度升级智能小程序:首页入口、搜索关键词推荐、信息流推荐
百度小程序在“我的”菜单中除了可以看到用户的常用小程序之外,还会有热门推荐小程序,意味着用户除了可以获得自己常用、最近使用的小程序,还能看到新上线的各类热门小程序,对于创业者来说,这个入口一定会成为后期竞价、花钱上榜的重要地段。
首页的入口。
升级后的另一个重要入口是百度搜索关键词的小程序推荐,超200亿搜索量的百度、在国内一家独大的搜索引擎,用“搜索”带去的商业化能量都有目共睹。这个入口的落实意味着创业者们又多了一个做关键词、搜索优化的项目,除了要在PC端把自家的网站做出好排名来之外,还要在移动端把自家的APP、小程序做出好的自然搜索效果来。
下拉信息流的入口,我们之前下拉百度APP能看到的是用图文与短视频方式展示的内容,以后还能直接跳转入小程序获取信息了。对创业者来说,这意味着什么?继续揣摩研究百度算法、期望有朝一日能被百度信息流收录、推荐,再或者,如果百度也买卖小程序广告位的话,购买一个。
创业者能获得哪些营销新思路与创业新生意?
(一)引导、影响百度智能小程序创业者的思路
微信小程序的爆款都离不开“社交”与“裂变”,这几乎是微信生态圈里专属的玩法了,因为社交关系,加上裂变、分销等多种营销玩法,轻便的小程序为创业者带去了滚雪球式的巨大流量,为企业们提供各种一键式开发专属小程序的专业化服务也在不断发展,各种简单化开发、定制化服务、细分领域做深度开垦的小程序开发商迅速成为创业圈里又一道风景。

百度智能小程序,不具备“社交”属性,取而代之的是“搜索”,当然这份搜索背后隐藏的商业化功力,创业者从来不敢小觑,问题是该如何利用这搜索的爆发力?百度智能小程序能否被创业者开发出类微信小程序的爆款力量来?以现有的角度,我们能预见的是未来有关百度小程序的SEO优化服务、百度智能小程序的专业化开发服务,而隐藏在百度智能小程序背后的“新的爆破点”是创业者们需要去研究、实践与探索的。
(二)需要了解百度生态
搜索、信息流,是百度最大的特色,也是它能为智能小程序带去的最高力量。除了对百度小程序的SEO优化服务、利用关键词做排名之类,为企业们开发小程序的服务商之类,创业者们想要在百度智能小程序上获得更多创业机会,就一定要去了解下百度生态。订票、外卖、酒店、租……那些低频却长尾的服务,或许更适合在百度智能小程序上生存。

此外,与百度内容生态的连接也有可能成为创业者们营销的又一利器。在百度上更适合生存的不是拼多多,却一定更有机会催生出旅游攻略下、租房攻略下的爆款小程序。
百度的小程序之争对创业者来说,几乎全是益处。风口已来,准备好乘风而起的勇气就可以。
小程序里延伸的不仅仅是用户们的搜索流量,更是背后隐藏的无限商机。知道这些,等于抓住了机遇!
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