滴滴不出车和人,只抽成的经营方式,为何还说亏损上百亿?你信吗
2月15日上午,在滴滴的月度全员会上,滴滴CEO程维宣布公司将做好过冬准备,对业务重组带来的岗位重叠和绩效不达标的员工进行减员,整体裁员比例占到全员的15%,涉及2000人左右。
这与去年滴滴的亏损无不关系。2018年滴滴过得异常艰难。2月13日,据36氪获得的滴滴出行内部流传出来的财务数据显示,滴滴出行2018年持续巨额亏损,全年亏损高达109亿元。对此,有网友表示,滴滴本来就是空手套白狼,除了人工成本,竟能亏损如此之多?之所以说滴滴是空手套白狼,真是因为从滴滴的经营模式来看,滴滴无需出车,也无需出人,只是光抽成。那为何还能亏损上百亿元?
首先,滴滴在前期烧了不少钱。程维表示6年来滴滴还没有实现过盈利,公司对于司机的抽成绝大部分都返还给了司机和乘客,公司毛利率只有1.6%。为了达到宣传目的,滴滴会时不时的给用户发各种抵用券、优惠券,这部分都是由平台承担的。司机除了抽成,是不会承担乘客优惠券部分的费用的,不然真的是油钱都跑不够了。其次,滴滴把钱都砸在了基础建设上,滴滴的服务器、产品研发等等成本都是很高的。
然而,滴滴营业务的账面上看着确实亏损,但是实际上它有很庞大的现金流。在2017年,滴滴就每天完成订单高达3000万,按照平均每笔支付10元计算,一天就是3亿的流水,一年就是1095亿人民币,这个数值在在2018年只会更高。因为滴滴所有的司机提现都是在特定的时间提现,而不是每天都可以提现。这样的时间差给其带来了投资赚钱,获取高额利润的机会。所以从账面上看好像是在亏钱,但是实际上滴滴的资产一直在增长。
所以,小编认为,滴滴亏损是必然的,但是亏损程度可能没有想象中的那么大。
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