苹果中国将延长iPhoneXS、XR以旧换新时间：4399元起
2月16日，苹果中国宣布，iPhone XS（包含iPhone XS Max）和iPhone XR的促销活动时间进行延长，最后期限从之前的2月17日，延长至3月25日。
具体来说，苹果中国的这个促销活动就是以旧换新，即用你的旧iPhone折价，去苹果商店更换2018年发布的三款新iPhone，其中升级到iPhone XR的售价是4399元起，而升级到iPhone XS是6599元起。
相应机型换购的价格也不太一样，但是苹果中国官网已经给出的具体的明细：
iPhone 6换购iPhone XR是5499元起，换购iPhone XS是7699元起;
iPhone 6 Plus换购iPhone XR是5299元起，换购iPhone XS是7499元起;
iPhone 6S换购iPhone XR是5299元起，换购iPhone XS是7499元起;
iPhone 6S Plus换购iPhone XR是4999元起，换购iPhone XS是7199元起;
iPhone 7换购iPhone XR是4799元起，换购iPhone XS是6999元起;
iPhone 7 Plus换购iPhone XR是4399元起，换购iPhone XS是6599元起;
iPhone 8换购iPhone XR是4299元起，换购iPhone XS是6499元起;
iPhone 8 Plus换购iPhone XR是3499元起，换购iPhone XS是5699元起;
iPhone X换购iPhone XR是2999元起，换购iPhone XS是5199元起;
需要注意的是，此次以旧换新活动仅适用于在苹果线下零售店内进行折抵换购（仅限iPhone），并不适用于苹果在线商店，并且苹果官方零售店和苹果加盟店在旧机型的折价值可能不一样，同时折抵金额仅可在限定时间内使用，并且要求用于购买新iPhone（参与换购者的年纪要在18岁以上）。
苹果中国延缓iPhone XS、XR以旧换新时间意欲何为?
对于苹果来说，延长以旧换新的时间，最重要的一点，就是刺激老用户去更换新机，特别是提升iPhone XR的销量，因为它要跑量带动整个iPhone的销量，而iPhone XS系列则更多的是要对整个iPhone家族的利润负责。
从目前保守的估计看，iPhone 7、6S、6系列老用户至少在5000万以上，如果苹果能够把这部分用户转换成新iPhone用户，那么对于提升销量将有巨大的帮助，不过对于iPhone 8、8 Plus和X的用户来说，并不是很有必要去更换iPhone XR或者iPhone XS。
iPhone中国窘境：出货量连续三年下跌
之前Canalys调研报告显示，iPhone在中国区出货已连续第三年下跌，去年苹果在中国的市场占有率为9%，同比出货量下滑13%，其在中国的窘境还将继续，如果库克不调整现在策略的话。
去年iPhone的超高端定价策略，是苹果总体出货量同比下滑13%的主要原因，同时像iPhone 7、iPhone 8这样的“低端机”，并没有因为售价的调低，重新激起国内用户的购买欲，类似的情况在美国和英国却出现了。Canalys最后也指出，如果苹果高价策略不能调整，那么他们将有被挤出中国市场的可能。
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