阿里系又一个电商平台:累计用户达到2亿,已成该领域“独角兽”
很多人都知道,马云目前是中国电商第一人,旗下阿里巴巴、淘宝、天猫已经占据了国内过半的网上购物。除此之外,还有阿里妈妈、阿里云、菜鸟网络等各大平台,构成了一个完整的电商生态链。然而你知道吗,阿里系还有一个秘密武器,已经在市面上潜伏4年之久,目前成交额已经超过一千亿元,累计用户达到了2亿人之多,它就是闲鱼,一个二手商品的交易平台,目前阿里已经把它定位成下一个万亿级别的市场,将会在未来几年内大力发展闲鱼平台。
闲鱼刚开始就被定义成一个二手交易平台,和淘宝类似,一个是用来购买,另外一个是用于出售闲置物品,此外闲鱼除了支持正常的二手交易外,还有拍卖以及鱼塘等众多有趣功能。此前闲鱼平台公布了一下用户调研数据,目前几乎所有的人都会有闲置物品,但是大多数人却倾向于让它一直闲置,所以二手市场对于中国来说,还是一个十分具有潜力的大市场。目前闲鱼已经有超过2亿的用户,月活跃用户超过1600万,已经成为了国内第一大二手交易平台。
刚开始,淘宝成立不久就开设了淘宝二手栏目,但是一直处于不温不火的状态。然而随着人们网购热情的不断上涨,二手交易的需求也在不断增加。2014年3月份,负责手机淘宝的谌伟业提出了独立创建一个二手交易平台的想法,并获得了阿里高层的认可。此后在项目研发3个后,闲鱼正式上线。仅仅一年的时间,闲鱼的交易人数就达到了3000万。目前闲鱼和淘宝一样,有完善的交易流程以及客服体系,对于买家和卖家都十分的方便。
也正是有了闲鱼的诞生,才使得阿里的电商生态更加的完善,用户可以将淘宝、天猫购买的商品,直接在闲鱼上进行转卖。很多人在淘宝置换新物的时候,也可以从闲鱼上将此前的旧物品卖掉。阿里巴巴负责网上批发,淘宝网负责货物的正常销售,天猫则是塑造电商品牌,闲鱼实现了人与人之间的价值共享。对于二手市场,马云曾经也给出了肯定,目前闲鱼平台不仅仅支持一些小众的二手物品交易,就连轿车、租房以及服务也受到不少人的欢迎。
小编认为,目前电商平台已经呈现高度规范化、品牌集中化的趋势,这将势必会在未来带动二手市场交易的发展。尤其是目前各类产品的快速更新,闲鱼的发展可以一定程度上节约社会资源,最大限度的做到物尽其用,人尽其意。当然国内还有转转、百姓网等二手交易平台,但是由于阿里的提前布局,使得闲鱼已经成为了二手交易领域的独角兽。你有没有在闲鱼上交易过呢
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