互联网“吸血鬼”:美团抽成22%,滴滴30%!每天躺赚数亿元
随着互联网进入巅峰时期,生活中越来越多的方面开始与互联网结合。人们传统的衣食住行,如今像是网约车、外卖平台、购物平台等等,都改变了人们传统的购物方式。一方面带动了互联网的发展,一方面让人们选购更加的方便。然而,就在人们“嗨购”的同时,背后却是一群叫苦不堪的商家。
众所周知,互联网作为人们生活和便捷之间最大的载体和平台,连接着消费者和商家。而商家在获利的同时,也与平台“共赢着”,这种共赢随着人们生活逐渐被互联网渗透,也开始变了味儿。据悉,人们生活最大的依托:网约车、外卖平台,在近一年的时间内,针对司机和商家的抽成比例一路上涨,很多司机和商家叫苦不堪。以往吃着互联网红利的司机和商家,如今也正在被互联网所消耗。
据悉,我国最大的外卖平台美团和饿了么,在近一年时间内由此前的20%和18%上调至最高22%和26%(最高),这一比例根据是否“独家”上架,平台还会给与商家一定的优惠。我们这样算,一单十元的盖饭,在美团要抽走2.2元,在饿了么要抽走2.6元,剩下的7元多,不仅要维系房租费用、人员工资、水电开支,还要做“满减活动”“店铺红包”等活动去吸引消费者,这样下来,10元的营收被瓜分的所剩无几,总体算下来,甚至不如专心做实体店。
而网约车霸主滴滴,更是将这一抽成比例提高至30%。笔者近日接触到一位滴滴司机,由于滴滴此前的安全问题爆发,即便如今自己办了双证,但是派单依旧不如此前,甚至女性乘客全部派给出租车司机。这位司机讲,每天除去油费、车辆维护等费用,虽然有一些收入,但是这些收入甚至不够维持一天的饭钱,很多滴滴司机如今都是自带饭菜,甚至是白水就馒头的状态。
按照外卖客单价为20元,抽成按照最低的22%,也就是4.4元,美团和饿了么的规模在中国数最大,每天订单量高达数千万,仅抽成每天更是高达数亿元!滴滴旗下司机数千万,虽然私家车司机减少,但是这笔高达30%的抽成依旧可观!公司要盈利,这个自然会理解,但是从根本上来说,司机、商家和平台之间是合作关系,一旦这个平衡被打破,合作也就自然不会存在。
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