听说，今年春晚撒红包的金主爸爸是百度？
作为广电兴起之初的大众传媒产物，春晚已经连续举办了37届。虽说近年总是引来网友吐槽，但仍是毫无争议的收视率霸主——名副其实的全民覆盖。尤其这两年，微信、支付宝每年跟春晚的合作，将"抢红包"打造成了移动互联网时代的新年俗、亲人间互动的新方式。
还记得2015年的春晚，微信跟春晚合作的"摇一摇红包"，据说在高峰期一分钟内摇动了8.1亿次。所以当时有人说，微信的通过红包在一夜之间干掉了支付宝八年的努力！
不过2016年的春晚，马云抓住了一次机会。这一年春节，不管是朋友圈，支付宝朋友圈，QQ空间，QQ群，微信群都刷着同一个话题那就是"你有什么福？有多的吗？送一个福吧！"。那一年，支付宝与春晚合作的是 "咻红包、传福气"，让大家除了能领到钱还能领到"福气"，而集齐"五福"的人便能跨入再一轮的领钱游戏。不过，在集五福的路上，就出现了"那些年，我们被敬业福支配的恐惧"，顶着这个压力，据支付宝项目组负责人表示接下来春晚5亿红包费用都是拿着梁静茹给的勇气向老板申请的。
说到这里，有人可能会注意到，中国互联网三巨头，腾讯和阿里都来发钱了，另一位"金主爸爸"百度去哪了？
前几天，腾讯科技的一篇报道称，据多家代理公司的消息，今年央视春晚的独家红包互动合作伙伴已经确定为百度。报道中还放了一张来源未知的朋友圈截图，图片中的内容显示，百度App或许将作为春晚红包互动的承载平台，在除夕夜给大家发红包。BAT终于在春晚聚齐了。
看到这三只招财猫，2019年想不发财都难。
春节前夕，百度的动作挺多。先是百度旗下全民小视频冠名浙江卫视2019年跨年演唱会，现场大"撒钱"，用百度App送出了2亿元的红包；百度CEO李彦宏带智能音箱"小度在家"亮相央视元旦晚会、科普AI趋势，还在2019年开年内部信中豪气"报喜"，告诉员工2018年公司营业收入突破1000亿元。同时，参展拉斯维加斯的CES，大秀自动驾驶、智能云等实力。
百度今年的业务成绩也很亮眼：百度APP强劲增长，日均活跃用户数量达到1.51亿， DuerOS智能设备激活量达2亿次，超过130位合作伙伴加入Apollo自动驾驶生态圈。至于"资本寒冬"、"经济下行"之类的消极因素，似乎并未对百度的业务表现产生什么影响。
总之，有钱真好。其实，对于年轻人来说，不管是腾讯爸爸、阿里爸爸还是百度爸爸，只要给钱的都是好爸爸。说了半天，最想知道的，还是今年春晚，到底能从百度身上薅到多少羊毛、抢到多少红包，期待过年。
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