又一社交巨头凉了!市值缩水,女性用户流失,高管离职,阿里撤资
提及社交应用,很多人第一时间内想到的便是微信,的确,在QQ之后微信已经成长为用户面最广的社交软件。但从用户定位来看,微信还是主导熟人社交,显得中规中矩,而在陌生人社交方面,一直是陌陌这一软件比较成熟。但是从2018年发展来看,陌陌的成绩并不理想,似乎在社交应用市场内撑不住了。早在第一季度,陌陌的用户比例就出现了严重失衡,八成是男性用户而女性用户仅有两成,这显然是一个不利信号,用户结构失衡将会导致社交属性下降,即用户的体验性变差。对于这一问题,不少女性用户的回答似乎给出了答案,受陌生人社交性质的影响,有相当一部分女性在使用时遭受过其他男性用户的骚扰,这从根源上就影响了女性用户的使用体验。
目前,女性用户的数量依然处于下降状态,而与此相对应的是男性用户数量也出现减少。整体来看,目前陌陌平台的用户活跃度已经降低,而且不少用户似乎就此告别了。这对于陌陌而言,显然是一场危机的开端,这一点从陌陌的市值也可以看出。在今年第二季度,陌陌的市值依然可以达到100亿元,但是到了第四季度市值已经跌至45.5亿美元,缩水半数以上。从根本上来看还是市场对于陌陌发展前景已经有所质疑,目前,陌陌的一些大股东阿里巴巴、经纬创投相继悄然离开,这对于陌陌下一步的发展提振也增加了难度。
更进一步,缺乏资本投入引导的陌陌首先在宣传上就陷入了难题,无力投入无力吸引用户,陌陌活跃度将更为堪忧。而用户对于社交软件的淡忘速度极快,当前微信越来越全能,类似于陌陌的附近的人这一功能有完全形成了陌生人社交的替代,用户出于方便考虑显然更倾向于微信。可以说,陌陌的处境正值严冬。
这对于陌陌内部人员的信心也造成影响,多名高管相继离职,而作为顶梁柱的董事长沈南鹏率先离职。不少人说,陌陌似乎要自此黯然退出了。但从业务层面来看,陌陌的收益也并不仅仅依靠社交,当前直播业务以及游戏业务极为火热,陌陌早在2016年便投身其中,虽然在布局过程中经历过艰难,但目前在营收上也呈现出较为稳定的状态。
所以,陌陌当前的发展现状带有了几分扑朔迷离,不少人都拿捏不准陌陌的发展前景了。不过,有一点可以肯定,便是陌陌失去股东资本支持后发展变得艰难了,能否继续撑下去,成为摆在陌陌面前的首要问题。
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