两巨头之间的市场大战，被搞死的不止百度外卖，还有它们！
到了饭点，点个外卖，窝在床上喝着可乐，看着剧，简直爽歪歪呀。点外卖的时候，有没有发现外卖三巨头：百度、美团、饿了么，已经慢慢的变成了两大巨头独占一片天。
美团、饿了么撕逼大战，受伤的却是百度外卖！
2014年，诞生了百度外卖，只用了一年的时间就占据了北京市场的第一的位置，市场订单量是美团的10倍左右、是饿了么的6倍左右。
让人没想到的是，美团和大众点评合并，阿里巴巴投资饿了么，两家规模迅速壮大，打败了百度外卖，跃居外卖界的老大和老二，百度退居第三。
之后，百度外卖就好像被外卖市场"遗弃"了一样，丝毫没有参与感，只有美团和饿了么在打价格战，美团出42亿元，饿了么出30亿元，如此大手笔，都怀疑这两家是不是在故意，想要搞死百度外卖。但是这对自己内部来说也是一个不小的"内伤"。
按照"坐山观虎斗"的古训，百度外卖应该是这场战争中最大的赢家，却没想到最后的结局是：百度外卖被饿了么收购。
惊不惊喜、意不意外，事实证明，流传千年的古训，也跟不上时代的潮流了！怪不得现在街上能见到的就只剩"小黄人"和"小蓝人"了，不见百度外卖小哥哥的身影。
王老吉、加多宝红罐包装之争，最后红的却是和其正！
2017年，王老吉和加多宝这场"红罐包装之争"终于落下帷幕，最终以两家共同拥有"红罐王老吉凉茶包装"为结局。这场战争，让两家的元气大伤，难分伯仲。
这两家在战斗的过程中，一匹凉茶界的黑马正在悄然崛起——和其正。这款凉茶是达利园集团的产品，2007年推出，2012年的销售额就已经达到了20亿。
没想到和其正不鸣则已一鸣惊人。如果有仔细观察过的话，现在市场上见的最多的是和其正凉茶，王老吉、加多宝的身影少之又少。
民族品牌非常可乐！
国与国之间，是永远不会停止的硝烟战争。今年，我国的经济水平位居全国第二，仅次于美国，我们的民族品牌非常可乐，也非常的硬核了。
娃哈哈在1998年推出非常可乐，与可口可乐、百事可乐形成三足鼎立的局势，打破了可口可乐不可战胜的神话。
但是世事难料，现在的非常可乐，已经从市场淡出了。最常见的可口可乐和百事可乐。不知道这两家可乐品牌，是该高兴呢？还是该难过呢？
虽然"蚌埠相争，渔翁得利"，但第三家时不时还需要有一点参与感，偶尔出个奇招，打他个措手不及，不至于最后落一个"惨不忍睹"的结果。
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