《西虹市首富》带来的不仅是欢乐 也有对社会现象的暗示
故事一开始讲述生活穷困潦倒的王多鱼突然被一个台湾财团找上门来,告知自己在台湾有个从未谋面的二爷,有三百亿的遗产要留给他。但他必须在西虹市内,在诸多的限制下,一个月内合理有效地花光十个亿,才能继承三百亿。
拥有了一夜暴富/暴穷的机会,这个寻常的剧作概念开始衍变,它成了男主角王多鱼苦恼的根源,也成了诸多乱象的根源。
他投资"陆地游泳器"的创意,想着能败一笔小钱,结果刚一投入就超10万人试用。
他想要买入夕阳产业的股票,坐等跌停、退市、套牢,结果因为拿了4000万与股神吃饭,被媒体理解为"操盘",反手就是赚了1个亿。
屯上一片荒无人烟的旧宅,都能莫名其妙开发成学区房,赚回10个亿。
就连探讨"王多鱼包下全城传媒资源来求爱的方式是否合理"的电视节目,都要以"王多鱼爱夏竹"来冠名。
最可笑的,则要数王多鱼撺掇起的友谊足球赛。用拖拉机到教练和队员面前撒钱、包下花园酒店奢靡度日、赛场上惊人的"菊花阵"...这些堪称花式浪费的行动,最后引来的却是天降1亿捐款。
到最后,他花掉剩余巨款的方式,竟然是靠匪夷所思的"脂肪险",以商业途径进行白送钱,美其名曰"西虹人瘦"。
在这期间,观众可以频繁地看到王多鱼这个角色在重复着做一件事:花钱,不断花钱,然后苦于花不完钱。
花钱这一行为,被扭转为了一件令人麻木乃至痛苦的事。要知道,十个亿比上三百亿,无异于芝麻比上西瓜。十亿挑战的背后,是一场违逆常理的"阶层对撞"。
电影用浮夸的喜闹剧表层,让繁复的笑料产生了集聚的空间,人物间的对比随之产生:
一方,是无法将真相告知世人,只能无止境做着败钱行为,还要不断为行为套上借口的"暴发户"王多鱼。
另一方,是西虹市里眼红羡艳的人们,他们恨不得他倾家荡产,同时却又都众星拱月,想从他身上捞上一笔。
它还想要告诉观众的是,这些事情的发生,并非是看似不合常理的偶然。
隐性的事实是:有钱人的钱会生钱,这是至高的资本和资源。哪怕消耗无度,一个机会捡到了,甚至是机会自己撞上门来,钱就又会越花越多。
作为一部对类型把控到位、令人捧腹的作品,《西虹市首富》真正刺中观众神经的,实际上是其中大量的物质生活展示和这套"贫富阶层对撞"的剧作核心逻辑。幽默与讽刺的有机结合,是它营造喜剧效果的策略,而对主题的探讨便是在这样愉悦的基调中落下帷幕,使得市场的接受度最大化——现在的暑期档,需要这样一部轻松的喜剧,让观众能够没有顾虑地笑过两个小时。
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