5200、6930、7625，iPhone给华为来了记回马枪
关于新iPhone有两个新消息
一是苹果最快会在9月11号之前发布三款机型
二是今年的iPhone售价和去年保持一致
iPhone XR升级版：售价749美元起，约合人民币5200元；
iPhone XS升级版：售价999美元起，约合人民币6930元；
iPhone XS Max升级版，售价1099美元起，约合人民币7625元；
考虑到物价因素，新款iPhone不涨价基本就是降价，如果真是这样，这将是第一次。
因为历代iPhone都是一代贵过一代
蓝线为基本款，绿线是低价款，红线是高价款
可以看到，iPhone 4S最初售价不到700欧元，到iPhone 6时价格终于上到900欧元。
iPhone 6开始，苹果加入Plus机型，售价也更高。
缓慢涨价的节奏在2017年发生突变，人脸识别+全面屏加持的iPhoneX一下窜到了1100欧元
到了2018年，iPhone XS Max定价更是突破了1300欧
有人说苹果在iPhone销量停滞的情况下要保证利润，就得提升手机均价。
但我觉得，涨价让iPhone销量更加惨淡。
数据显示，去年第四季度，苹果在中国市场的营收下滑了26.7%。
本该是iPhone收获的季节，营收却下滑了。
推高定价可谓苹果近几年糟糕的决策之一，iPhone、Apple Watch都受影响。
苹果手表以高定价姿态问世。
2015年苹果发布Apple Watch，Edition金表版售价74800元到126800元，堪称奢侈品。
这样的尝试很快被证明是失败的，初代Apple Watch的销量表现仅为苹果预期的“四分之一”，此后Apple Watch的定位转向了运动健康方向。
Apple Watch基本没对手，有充足的试错空间，iPhone则是一步走错，影响全局。
逆水行舟不进则退，iPhone高定价不仅影响了自身销量，还间接帮助华为更进一步。
2018年第二季度，按照市场份额计算，华为成为全球第二大智能手机制造商，这是苹果自2010年以来首次没能进入全球智能手机制造商两强。
华为2018年第二季度智能手机出货总量达到5420万部，较2017年同期的3850万部同比增长40.9%。
华为上涨的不仅仅是手机数量，还包括单机价格。
以前华为高端机价格3000元左右，大致是iPhone的一半。
2016年Mate 9开始，华为开始逐渐涨价，华为P30系列的最高配置售价已高达6788元。
而对比iPhone XS Max华为P30 pro仍算便宜的，就这样苹果将中国高端手机市场份额第一的宝座拱手让给了华为。
这样的背景下，今年发布的iPhone在芯片、摄像头、电池升级的情况下，售价和去年不变，可谓向华为用了一记回马枪。
iPhone已经没那么酷了，但一旦降价还是会真香。
接下来就看华为Mate30如何接招了。
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