华为手机再传捷报,全球第一指日可待!欧洲市场已超苹果直追三星
欧洲手机市场陷入停滞,中国厂商在欧洲抢占了30%的市场
前段时间外国的专业机构Counterpoint research制作了一份欧洲地区手机市场报告,华为的表现非常的亮眼,根据报告显示,中国手机厂商已经占据了欧洲地区30%的手机市场份额,而华为在欧洲地区的销量已经高出了苹果,并且直追三星,与三星的差距缩小到5%以内。
报告还展示了欧洲市场智能手机综合销量情况,在2019第一季度,整个欧洲地区的智能手机出货量同比下滑3%,其中东欧地区的智能手机销量保持了极小的增长,而西欧地区的销量同比下滑6%,整个欧洲地区在第一季度的智能手机销量,比去年第四季度环比下滑20%。
造成欧洲地区手机市场萎靡的主要原因有以下三个,首先是消费者更换新手机的周期变得更长,手机制造商没能推出足够创新并且有吸引力的新产品,最后,因为5G网络建设的进行,消费者都在等待5G手机。
欧洲市场三星仍是第一,华为成功战胜苹果排名欧洲第二
欧洲地区手机市场上最大的赢家还是三星,依然保持着销量第一的成绩,在今年的第一季度中,独占了欧洲地区31%的市场份额,比去年的第一季度同比上涨1%,华为也不甘落后,市场份额提升到了26%,比去年第一季度的销量提升了11%之多,成为了欧洲地区销量第二的手机品牌,按增长速度来比较,华为排名第一。
由于华为成功的追赶上了苹果,因此苹果在今年第一季度中在欧洲手机市场排名第三,有着21%的市场份额,华为、三星以及苹果这三家老生常谈的手机厂商,将所有的市场份额加起来,达到了78%之多,其余的手机品牌只能在夹缝中生存,此外中国的小米也成功做到了欧洲地区销量第四,但是与排在第三位的苹果销量相距甚远,小米仅占据了4%的市场份额,值得一提的是,阿尔卡特称为欧洲地区第五大手机厂商,市场份额达到了2%。
华为曾经放出过的豪言
其实很早的时候,华为高管余承东就放出过豪言,要在手机领域超越苹果,虽然最初的时候大家都对这句话不认可,认为余承东是在吹牛,但是在手机销量方面,华为的确在不断地追赶苹果,华为曾经还定下了2019年全年手机销量达2.5亿,以及2020年销量提升至3亿的目标,现在看来,华为还是很有希望完成的。
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