部分商家转战拼多多,它真如人们所说躺着也能赚钱吗?一起看看
随着科技和网络的不断发展,电商从出现到崛起到发展至今逐渐成熟,只用了短短十几年的时间。虽然近几年电商行业看起来好像不像以往那么的火热,但早些年前一谈起创业,很多人第一反应就是上电商平台开一个网店,要做线上创业。但随着电商行业逐渐发展成熟,像淘宝这样已经有成熟运营体系,已经发展得比较完善的,口碑比较好的电商平台,贸然进入就跟炮灰没什么区别。于是就有很多人把目光放到了一些刚出来的电商平台上,比如拼多多。可以说,拼多多成为了很多网友创业的第一选择,但是它确实像人们想象中那么容易,那么低门槛吗?
一些以前在淘宝上面做生意的卖家,随着直通车的流量购买,越来越贵,也随着电商法的出台,淘宝对于商家的管控也越来越严,如果不用心经营,分分钟就是倒闭亏本。一些商家深思熟虑以后,就将生意的重心转到了拼多多上面。成人刚开始入手精英的时候,在流量上面的获取确实容易了很多。毕竟新兴的电商平台竞争没有那么大,相,对于淘宝京东而言,拼多多可以说并不需要投入太多的流量推广。而在那些已经经营了十几年的电商平台上,跟人家的竞争简直已经到了白热化的程度,钱一停流量可能就少了一大截,甚至可以说流量也没有了。
虽然拼多多上的流量确实非常的充足,通过一些技术手段,比如运营之类的,就可以轻易的拿到充足的流量,但在近一段时间后,一些商家发现,拼多多对商家的管控更加的严格了。这似乎不像是一个新兴平台会做出来的事情,当然也只是看起来而已。现在在拼多多,上面经营的商家稍有不顺,就面临着被罚款的风险。虽然拼多多口碑不是怎么好,但是他对于客户的举报非常的看重。只要商家的商店被投诉到一定的次数,那么商家就会被罚款。而且谎报库存的数量,或者是发货时间,超出了他自己规定的范围,也会面临着被罚款的处罚。一些商家刚入住的时候,沉浸在充足流量的喜悦里没有仔细浏览它的规则,有的商家在短短几个月内就被罚了五次。
小编认为,哪一个电商平台都并不像人们说起来那么简单经营。这么多人选择在拼多多上面开店,无非就是看中它上面的流量红利,因为新平台的新用户肯定多啊,商家也没有入住的那么快,还可以抢夺自己的一片市场份额。而反观在淘宝上面开店,竞争可就太大了。想要获取流量,开直通车刷钻,那肯定是必不可少的,这个刷单又是一笔高昂的费用。
由此看来,拼多多也并不像外界所说那样对商家的管控非常的宽松。小白认为大概是前一段时间山寨伪劣产品太多,造成的负面影响,使它的经营者,CEO下定决心整改。当然,虽然现在单靠罚款的措施还并不太完善,但是可以看出他至少有向着规范化的发展的趋势。无论在哪个平台上发展,都是有利有弊的。
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