农村除了种地,还能靠这赚钱?穷人翻身只要把握好这个创业风暴!
时至今日,以淘宝、京东为首的电商已经在很大程度上改变了人们的生活轨迹,小到日用百货,大到装修家居,只要你想买,就会有人卖,电商渗透在生活的方方面面,不仅让很多人享受了更便利的生活,无处不在的购买需求也让很多人找到了商机……
以前受限于不便的交通及狭窄的销售渠道,农村的农副产品无法销往外地,农民只能自产自销,在电商发展以后,高速发展的物流网以及低成本从业门槛也让很多农民看到了赚钱的机会,但想要在农村发展电商开辟市场,目前还没有完善智能的体系,如果想要做好,就不得不注意一些重要环节:
物流
物流可以算是当前在农村开展电商市场的一个重点环节,首先,农副产品多数具有时效性,消费者购买大多更关注新鲜,因此对于距离以及运输速度的要求较高,如果发货地区较偏远物流不便,产品难以运送出去或耗时较久在很大程度上会影响销量,这里建议商家可以限定一下发货范围,并在物流成本上最好足够预算,选择速度较快的物流商,或者直接做供应商,与大品牌农副产品电商合作,将商品销售给他们,一方面物流问题解决了,另一方面也能保证销量,等日后积攒足够规模后再单干。
产品
除物流外,农村电商更重要的是所销售农副产品的质量和品质,如果不是统一生产线所生产出来的商品,个体商家必然就会面临如何把控商品质量的问题,在这一环节对小商家来说其实还比较具有难度,更多还是要依赖行业制定统一的产品标准线,商家自身除了筛选好的商品外,还要在售后保障上下足功夫,以水果为例,“坏果包赔”。
宣传
目前很多人都对农村电商保持观望态度,即使有人真的入行试水,即便解决了上文说到的物流和质量问题,却仍有一个不得不面对的问题——营销运营,如何将自己的产品名声打开,怎样吸引客户?很多小商家不具备比较系统的销售思路,在打广告打开销量方面的办法也都过于老套等,其实关于营销、引流的相关问题,在前几天的文章中我们都有过阐述,可以详细查阅文章末尾的链接了解。
售后
在售后环节,商家可以根据自己卖的商品提供相应的保障,对卖出去的商品提供补发、退换等保障,这一方面可以减少消费者损失,另一方面也能降低店铺差评,提高权重。
不论是产品、物流还是宣传和售后,都是为商品销量所服务,特别是对于农村电商来说,市场本身就运营比较艰难,只有做到物美价廉才能真正打下好的客户基础,良性循环。
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