京东淘宝遭挑战，新巨头来势汹汹，电商三足鼎立已成
随着移动物联网的逐渐成熟，相对于传统的到店购物，新型的网络购物成为人们最爱的消费之一，因此淘宝和京东也越做越大，不过正当淘宝京东捉对厮杀的时候，突然杀出了一个“程咬金”拼多多，在腾讯的支持下，靠着微信10亿级的流量扶持，仅仅三年时间，就成为电商新巨头，如今电商三足鼎立已成，拼多多是否有实力挑战京东淘宝的位置呢？
近日国外的瑞银机构分析认为拼多多完全有实力超越现在的京东，而且还预测到2021年就可以和阿里巴巴旗鼓相当，真的可能实现吗？对比2018年的京东市场，可称之为命途多舛。接连曝光出来的负面新闻让京东的市值一路下跌，对其高层领导的信任值也达到了最低。这一切让拼多多在崛起的同时，增加了更多的天时地利人和因素，凭借其赫赫战绩，一举成为仅次于马云阿里巴巴的新型电商平台。
拼多多的崛起让阿里巴巴和京东一直以为维持的电商平衡被打破。自2017年下半年以来，基于微信生态的社交电商拼多多迅速发展，上线两年用户破亿，更是一举拿下央视春晚8点档广告，曝光率一路飙升，加上其超低的产品价格，让二三四线城市的用户深受喜爱，更令京东担忧的是，腾讯已经完成了对拼多多的几轮战略投资，并且在微信手机端植入了流量接口，看得出来是要重点扶植拼多多，为拼多多导量。
意识到危机的京东在近期终于发力，除了出动更多的正面新闻危机公关，恢复名誉和形象外，刘强东更是在年会中提到，即将在2019年第一季度实行末位淘汰制，并将淘汰10%左右的高管，主要在副总裁级别以上的人选。根据之前的数据显示，副总裁级别以上的高管达到了冗余的上千人，所以此次预计将裁员在100人左右。
刘强东此举，旨在强烈逼迫其团队成员一如既往的保持其创业和空降时候的热情与激情，带动团队合作激情，再创辉煌。同时，京东还表示，将积极推动小集团和大业务的转型，获得多元业务的发展，保证用户数和产品质量的合理增长。面对着拼多多的强势来袭，京东平台运营改革迫在眉睫了。
拼多多的强势来袭，主要针对的还是二三四线城市用户受众。用户选择拼多多的最主要原因还在于可以用更低的价格买到丰富多样的商品品类。但是拼多多需要注意的是，在丰富的商品上架上仍有非常多的工作要处理，这也是拼多多急需改进的空间之一，最重要的就是假货问题，因此拼多多能否保住现在的位置，甚至去挑战京东和淘宝的位置，还有待观察。
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