饿了么大规模招聘,为外卖行业带来了生机
在饿了么被阿里全资收购之后,积极融入阿里现有的生态圈,与口碑的业务进行了一定程度的整合重组,经过半年多的时间已初步成形。在近几个月行业经济萎靡的大环境下,饿了么口碑业务受影响相对较小,在过去3个月的时间,饿了么新招的员工就超过了2000名,口碑城市业务团队净增4000人。
饿了么口碑成立地面铁军,打破行业“裁员”低潮
饿了么CEO王磊表示,未来一年阿里将看准外卖行业的线下发展,在三四线城市实现业务下沉,不仅要打开本地服务的商圈,更要打破现阶段大规模“裁员”的低潮,在未来一年,饿了么口碑拟招聘80万蜂鸟骑手及大量后台技术、管理人员,同时继续欢迎老战友回家!
饿了么的大规模招聘行为为外卖行业的低迷形势带来了生机,这不仅得益于对自身业务规模的自信,更是一种高强度的社会责任感,在寒冬的环境下,将行业发展拉回正常水平线,同时也为未来一年的厚积薄发争取时间。
饿了么口碑于阿里生态圈完美融合,实现业务快速增长
融入阿里生态圈对饿了么口碑的影响十分重大,而饿了么同时也为阿里的发展带来了新机会。在阿里1月份的财报中显示,饿了么与口碑的合并是去年工作的重点,不仅要实现饿了么业务的全新升级,更要将本地生活服务的区域进行大规模拓展。
根据饿了么目前的招聘计划来看,在2019年阿里将针对行业格局及业务结构制定全新的发展战略,不仅大手笔组建线下新零售的地面部队,对饿了么的后台技术开发也进行了相应升级,这不仅加快了饿了么对阿里生态圈的融入速度,也实现了重组业务高速发展的最大可能。
数据化驱动业务发展,3个100万计划加速行业发展步伐
相比起饿了么的大规模招聘行为,美团早在18年初就被曝出了“三分钟快速裁员,免交接”的问题,加剧了“裁员”潮中众人的紧张情绪,同事为了保证企业资金链的正常运转,通过大幅度提高费率,强制商户“二选一”等行为,导致整个业务走进死胡同,在18年底就出现了商户及消费者纷纷逃离美团平台的现象。
而饿了么口碑在融入阿里生态圈后,扩充了线上的用户流量数量,及时转变战略方针,认准数字化驱动发展,通过线上大数据进行业务形式的创新升级,丰富线下产业链条,将3个100万计划逐步落实,使得整体业务进入良性循环状态,发展更是蒸蒸日上。
对于现阶段的外卖行业来说,流量红利已经踏入瓶颈,只有通过技术、产业的升级才能找到行业发展的突破口,单纯依靠自身在市场中的支配地位进行现有流量利益的剥削无异于“涸泽而渔”。
而饿了么口碑的快速融合为行业发展带来了新希望,通过线上结构的变化及线下规模的创新带来了企业利润的新增长,随着招聘人数的增加,相信还有更多的业务接踵而至,而阿里重点打造“3个100万”的数字化体系也将为行业发展带来新机会!
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