2019年微信小程序必将迎来爆发
“小程序是2019年的重点发展方向”——张小龙
微信小程序从推出到现在已有两年时间，一路走来，微信小程序可以说是经历风风雨雨，从起初的好奇、质疑，再到爆发式增长。或许很多人都认为爆发是情理之中，但小程序的的确确成为了一个能够改变未来互联网格局的产品。改变未来的商业模式。
早在2018年的下半年，小程序借助微信近十亿的用户，帮助企业商家快速增收，小编从腾讯官方资料上了解到，在2018年的下半年时间里，小程序商业服务日交易量增加了140%以上，有9成以上的电商平台加入到小程序当中，就像是去年的双十一，唯品会小程序的订单量达到了55万以上；还有京东小程序的用户超过了2.3亿。
在前段时间，微信经历了多次改版，其小程序的变化格外明显，我们从这一点上，也能够看出微信对小程序的态度，伴随着红利的出现，小程序成了企业商家关注的焦点。更多的商家都开始涉足小程序，结合自己的产品摸索一套适合自己的小程序推广模式。
2019年，小程序将会朝着什么方向发展呢？
1、方向一：流量。微信公开课上，微信官方表示小程序变现成为2019年重要的内容。同时表示：“只管做好小程序，剩下的事情交给微信”。微信会开放更多的流量入口，为小程序运营者引流，而随着小程序入口的增加，小程序的审核力度会更严格。
2、方向二：线上线下结合更紧密。微信是想以用户为出发点的，使用微信小程序承载线上线下提供服务，现在我们已经看清小程序能为线下门店所带来大量支持，使用附近小程序的推广方式也极为有效，很大程度的加快了新零售消费，还给用户与商家带来了优良体验。
3、方向三：服务类小程序越来越普及。一款小程序的好坏，并不能只看交易规模、用户数量，还要看能否为用户带来服务与价值。小程序本来就是结合线下场景的一种轻运用，在今年，社区团购、拼团、服务类小程序将会大放异彩，相对于前段时间来说，将呈现出大幅度增长。
2019年的小程序形势必然大好，微信的大力支持，自身的开发成本低，在互联网创业方面优势明显，如果说腾讯各方面部署小程序市场，那2019年我们将见证小程序的开花结果！
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