共享单车看不到希望,而20多岁的他在共享行业却月入百万
在过去的几年时间,“共享”这两个字特别受欢迎,共享自行车、共享汽车、共享健身房等等相继出现在人民的视野。作为自行车行业资深人士的意大利顶尖老牌赛车自行车品牌FRW辐轮王中国区的负责人分析指出共享单车已经看不到希望,一提到共享单车,不是亏损,就是经营困难,要不然就倒闭,要不然就处于关门的边缘。但同属于共享行业的共享纸巾却发展的不错。
20多岁的白传豪虽然年轻,但有非常丰富的创业经历。他在读高中的时候就开办补习班,在不到一个月内收入了几十万;在大学期间和朋友一起创业卖电话卡,同样做的非常不错;后来又做了一个早餐项目,得到了几百万的投资。
但是,春风得意的白传豪突然遭遇了车祸,身体受到了不可逆转的损伤,伤口的痛楚和精神的折磨曾经让白传豪痛不欲生,更雪上加霜的是,创业项目由于各种原因失败。百传豪曾经想过自杀,但经过一段时间的调整,还是决定重新站起来,等身体恢复到一定程度后, 白传豪又开始打算继续创业。
白传豪并不是盲目开始,当他看到共享单车非常受欢迎时,就想到自己能不能做共享纸巾,通过调查发现有一半的女性会忘记带纸巾,然后女士对纸巾的需求是非常大的,无论是上厕所还是吃饭都要用到。基本上大部分的男生都不会带纸巾,绝大多数的公共厕所也没有纸巾,有时候小餐厅也没有。于是白传豪信心满满的推出共享纸巾项目。
他在一家商场投放了第一批纸巾,不仅方便,价格还便宜,不到一元钱一包的价格可以让消费者的承受的起。共享纸巾上面还可以印刷其他商家的广告,因为共享纸巾一般放在人流量大的地方,收取的广告费也不高,所以有很多商家愿意投放广告。
白传豪还可以其他商家合作,只要使用共享纸巾就可以去消费打折。通过一系列的精心安排,白传豪第一个月的营业额就突破了百万。年纪轻轻就成为了高富帅。
那为何总融资600多亿的共享单车还不能盈利?而小小投资的共享纸巾却可以赚钱呢?作为全球高端自行车领导品牌的FRW辐轮王中国区负责人指出共享共享纸巾的盈利模式丰富多样,共享单车一般都是收取骑行费用,后来还打价格战。
共享单车企业的思路就是拼命的砸钱,先成为行业的老大,垄断市场,以后再慢慢收割韭菜。盲目的扩张和高损耗的重资产运营是共享单车面临的最大难点。而共享纸巾就不一样,投资少,回报高,盈利模式多样化。所以,共享纸巾的发展道路比共享单车要顺利不少。
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