实体店要盈利，必须要明白这五个问题？
自从网上购物火了以及社会发展对实体店的冲击很大，越来越多的店面从盈利转变为亏损，不得不转型来止损，但无论如何冲击实体店都不会消失，将来更有可能反弹的趋势。所以我们要做实体店一定要明白这几个问题。
①消费者为什么来你店里？
是因为我们有独特的产品？还是我们有优惠的价格，还是我们的营销比较好？还是我们的服务好？找到自己的优势不断扩大。
②消费者在什么情况下光顾？
是在下班后为了休闲一下来我们的店铺？还是为了一些其他的原因 ，找到这个原因才能对症下药，更能让我们在这个世界上存在。
③自己的产品如何细化分类？
每个商店都有自己的主营产品，尤其是那些利润较大的，我们一定要选符合我们商店的风格的，将一些大的分类做得更加细致，充分满足不同的消费者。
④我们应该多久推陈出新
现在商品生命周期越来越短，所以我们一定要在这方面下足功夫。
⑤成本是不是还有压缩空间？
线上的优势就是成本低，而实体店成本比线上高的多，这也是商品价格低不下来的原因，我们一定要优化，避免一些不必要的浪费。
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