中国成长最快的电商独角兽：仅四个月月活冲一千万，又一个拼多多
近些年电子商务市场逐渐形成格局，提到电子商务大家首先会想到阿里、京东。电子商务已经形成以阿里为代表的“一超多强”局面，阿里稳坐战场，指挥全局。京东紧随其后拉开与垂直电商距离，虽然电子商务市场逐渐沉淀，但还是时不时的冒出新的玩法、新的模式、像近两年高歌猛进的拼多多。成立仅三年赴美上市，市值也是直逼京东。想冲进电商圈的不止拼多多一个，还有成千上万个创业者。今天小编就和大家聊聊这家成长最快的电商独角兽，成立仅短短四个月，业界看做又一个拼多多？
近些年互联网发展迅速，电子商务从一个小树苗成长为茁壮大树。随着电子商务发展互联网消费已经融入我们生活了。可是伴随着的是很多各种各样的消费模式呈现在我们眼前，现在做电子商务都不敢做传统电商了，有的是深耕一个主题垂直化，有的是搞团购拼团，还有的干脆搞电子商务优惠券平台、还有的是基于大平台耕耘新零售。简直是天花乱坠，都不知道该相信吗?但是只有创新才能突破包围圈，形成自己的领地。
在国内市场的激烈竞争下，今年有一个黑马杀入电子商务市场，2018年8月成立，短短四个月平台用户月活直逼1000万。这是什么概念？它的名字叫做“淘集集”听上去好像和淘宝有些关联，但又带有叠字和拼多多也相似。这样一个带有争议的名字一炮蹿红，成立短短四个月用户月活逼近1000万即将要超过蘑菇街。根据艾瑞数据显示淘集集用户月活为958万，而蘑菇街用户月活为999万。蘑菇街2011年上线，至今有8年历史，而淘集集仅用了四个月的时间做到了蘑菇街8年所做的事情。太令人称赞了，可以算作一个小独角兽了！
那么淘集集为什么会这么火呢？首先呢它不同于传统电商，也不是垂直电商，而是打着社交电商的旗号运作。顾名思义社交电商就是通过自己的社交影响力带动电商消费，可以说很像拼多多的模式。拼多多是社交电商的代表，背靠腾讯这个最大的流量大树。淘集集CEO张正平说：“拼团本质是一场供应链的战争，如果只是拼价格，那最终就会让拼团平台陷入烧钱大战，重现当年百团大战情景，并不利于拼团行业的健康发展。拼团类的社交电商重点是在供应链优化。”淘集集正式秉承着供应链的优化从五六级市场做到了月活1000万的市场。可以说五环之外的市场还是巨大的蛋糕。
那么这么淘集集背后的这位CEO很是神秘，基本上在网上查不到什么信息。想必是时候未到，在短短四个月内月活逼千万这是前所未有的，直逼蘑菇街，现在已经超过了聚美优品、转转、网易考拉。前景一片光明，但是这么一手好牌到底能不能打好还是一说？做好社交电商首先要基于社交的补给，会不会最后拥抱腾讯呢？而当前的电子商务风口是新零售，拼多多已经和国美形成战略伙伴了，淘集集接下来的路还会好走吗？
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