电商时代或将结束，新零售到底在哪？
成功没有巧妙的技巧，
关键是要抢在别人前面，
别再不断的优秀里，最终走向平庸！
抢在别人面前
最近，马云先生的一番话轰动了整个电商圈，原话如此：“电商时代很快会结束，未来的十年、二十年，没有电子商务这一说，只有新零售。”
新零售到底在哪
那么，到底什么是新零售？笔者读万卷书，搜千副网，总结出新零售另一种的解读。新零售”之“新”，其创新之处在于它是一种场景化零售。通过给消费者营造一个线上线下互通的场景，让顾客身临其境的感受这个场景给身心带来的愉悦。在这个场景中，消费者既可以获得产品知识，体验到来自产品本身的快乐；又可以感受到来自周边的气氛烘托出的妙趣横生的购物场合。在“体验为王”的今天，零售的已远远不止是商品，更是一种文化的传承与体验。实体便利店在经历了一段时间的沉寂后，以其无可替代的体验感强势回归，并随着消费者需求的变化升级转型——形成品牌连锁规模，并逐渐从简单的便利售卖场所发展为多重体验的区域标志性S2C。
S2C线上线下一体的存在感优势
线下门店注意力抢夺的入口，是流量入口。但却很大的缺点：传统的线下零售与用户之间是弱关系。纯线下门店没法主动告知用户我这里在做活动有什么优惠，必须要用户路过看到或被朋友分享，这样就会有信息上的时间差，活动就容易错过。
新零售
S2C是线上线下的一体。APP、公众号或小程序购物需要注册个人信息，再加上平台对用户的行为和喜好情况进行的分析，这就是一个相对强的关系了。
就好像S2C平台在你手机里装了一块广告牌，线下门店有什么活动，通知无时差，还有针对性和预见性。
这还只是活动和优惠层面的。更多的信息，比如线下产品的升级、线下品牌的营造，线下零售店都有一个随时告知的出口。
S2C线上线下的一体化，强化了零售平台的存在感优势，提升了用户的注意力。
S2C新零售模式就像一颗冉冉升起的新星，在互联网如此发达的今天。你不用“FAST望远镜”就能看到它的厉害，如果你继续原地踏步，那么成功一样会擦肩而过，如果你追逐新物，勇往直前，那成功就离你越来越近。
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