锤子手机为什么不受待见?用户说出了最真实的几个原因!
锤子手机可以说是整个行业永恒不变的话题了,很多人在锤子科技开发布会时都不太关注他们带来的产品,而更多的是关注CEO罗永浩的言论,不得不承认他是一个很偏执的企业家,锤子科技上市6年还在坚持半死不活的状态,很扎心!
可以发现近年来锤子科技也是转变了自己在手机行业的多种风格,以后的手机从高端到低端中端全部叫做坚果手机,不再以锤子命名,罗永浩也表示这是一个很错误的命名方式,所以全部的手机都以坚果著称,即便是这样的,锤子科技的坚果手机也就是在销量上很扎心。
锤子科技的坚果手机究竟是什么原因呢?使得很多的消费者都不愿意购买,国内的用户也是非常的不待见,不能说他们的产品不行,相比较很多的手机厂商,锤子科技确实是在创新上做出了很多的努力,实际的体验也是非常棒的,绝对是很不错的了,但是用户说出了不被待见的价格原因!
首先是因为锤子科技的营销问题,很多人几乎是没有听说过锤子科技,更是没有听说过坚果手机,不知道的人还以为是冒牌货,没有代言人,更是没有一个好的营销方案,学习苹果的经营模式但是没有苹果的命,很多人就是这样的定义的了,表示营销问题影响还是很深远的。
其次是坚果手机不保值,今年锤子科技更是发布了很给力的坚果R1旗舰手机,时隔几年后的一次次世代旗舰,骁龙845的处理器,不将就的工艺设计,手机售价高达3499元,但是没有过多久就降价了,目前只要2499元就可以买到,降价的速度快而且幅度大,就是这样的,坚果pro 2s依旧是存在同样的问题。
最后就是出自科技倔强的工匠精神,坚果手机一贯都是有棱角的,没有当道的圆润风格,虽然很有特点很独特也很有辨识度,但是手感不行啊,很多人就是不喜欢这样的风格,没有顺应手机行业的发展,锤子科技有没有能力婉转市场的态势,所以只能归为很多人不喜欢的设计方向了,但锤子一直是那样做的。
总结之后确实是比较扎心的,体验过smartisan OS的用户都拍手叫好,很多区别于常规手机厂商的软件创新,包括一步,闪念胶囊,大爆炸,TNT,无限屏都是非常好用的,也是其他手机厂商所不具备的,工艺设计也是几乎完美,但是就是不妥协害惨了整个公司。
锤子科技的问题更多是出在了市场营销,还有手机的工艺设计,锋芒异类确实是凸显个性,但确实是很冒险的一件事,这对于锤子科技来说确实是不值得去做的一件事,因为受于市场的压力,本身就有压力还要做压力更大的事情那是很困惑的一件事。
个人还是很期待罗永浩可以在手机的营销和工艺设计上做出更多的完善的改变,多支撑几年给我们带来更多的不将就的设计和体验,你觉得呢?
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