小米进军电纸书对标Kindle?盘点国内外的电纸书
自2007年11月19日,亚马逊发布第一代Kindle开始,电纸书这类之前较为小众的产品逐渐走进了人们的视野,同时国内不少公司也盯上了这块市场,像做图书APP起家的掌阅,或者文石,汉王等等,但大部分用户还是认可亚马逊的Kindle,除了认为Kindle有逼格外,Kindle的质量确实很好,今天我们就来聊聊市面上的电纸书。
电纸书是由亚马逊发布的第一代Kindle开始大量走进了普通消费者的生活中,之前的电纸书都没有掀起什么大风大浪。但当时的亚马逊主业就是电商,在网络上售卖纸质书籍,是为什么使贝索斯自己放弃自己的电商,转而售卖电纸书呢。之前的索尼和谷歌都做过类似的产品,但都没有成功,当时的亚马逊CEO贝索斯力排众议做了这个项目,并且大获成功。为什么谷歌和索尼这些巨头都没有做成的事情,偏偏让电商给做成了呢?其中最重要的原因,当时的亚马逊掌握着大量的纸质书籍,亚马逊就强制要求出版厂商给自己提供电子版的书籍,如果拒绝,亚马逊就会在电商平台上将该书籍的搜索排名靠后,就这样亚马逊获得了大量的电子书,可以很轻松的击败当时的竞争对手。
通过亚马逊这件事情,充分为我们这些吃瓜群众上了一课,企业如果自己不思进取,或许就会被别的给取代,而贝索斯力排众议,坚持要做电纸书,自己结果自己的亚马逊纸质书籍平台,打败自己的不一定是同行,也有可能是跨界,这个跨界,贝索斯自己做了,还做的很好,亚马逊自己也活得很好。
现在国内也有很多电纸书领域的玩家,掌阅应该是众多玩家中比较出名的一个。
掌阅成立于2008年9月,是专注数字阅读和分发的平台,iReader是掌阅2011年1月发布的一款产品,到现在从低端到高端,价格由600至3500元全部都有覆盖,是国内电纸书行业的佼佼者。
就在昨天,小米生态链副总裁唐沐回应媒体,小米生态链公司正在研发和亚马逊Kindle对标的产品,一石激起千层浪,其实小米做电纸书也在情理之中,小米生态链有众多公司,总有几个按耐不住的,这次外界普遍的猜测是多看阅读在做这件事,多看阅读这个APP早年主要是小米联合创始人王川的带领的项目(当然也有别的成员),创办于2010年2月,2012年被小米公司全资收购,成为小米旗下众多企业中的一员,多看凭借整洁的排版,俘获了大量读者的心,也包括我滴。甚至,Kindle 初期,不少Kindle用户都刷多看的系统。
小米一直被称为性价比之王,价格屠夫,每进入一个行业,都会把一个行业给搅得天翻地覆,所以当小米宣布即将进军电纸书行业时,不少和我一样的读者都会比较期待,看看小米到底会把电纸书的价格给拉到什么地步,让我们拭目以待,永远相信美好的事情即将发生!
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