9年延续亏损199亿,京东为什么却能迟迟不倒闭,现在才明白
做为国内电商巨头,京东和阿里发展可谓不相上下,都是在高歌猛进。于此同时,竞争也可谓是非常激烈,为了保持自己的地位,两大巨头也可谓是烧钱不止,尤其是京东,据业内消息称京东自2009年以来,持续烧钱每年亏损近21亿,这连续9年已经累计达一百八十多亿,或许很多人好奇,为什么却迟迟不倒闭?背后原因是什么?
其实这背后也是有原因的,作为最大的零售平台,目前的京东是国内的第二大电商,至于为什么在连续亏损的条件下还不倒闭,许多业内人士分析,京东之所以坚持到现在与它背后的大股东有关,我们知道京东背后的最大股东是腾讯。2014年京东在快坚持不下去的时候,马化腾对京东进行了投资,后来京东在马化腾的支持下在微信上提供了京东的商城入口。
京东凭借这微信巨大的流量入口,可以说是在2014年起死回生,虽然目前的京东亏钱,可很多股东还是很看好京东的未来。这几年京东一直在打造专属自己的物流体系,一直在布局,也建立了不少京东物流中心。
随着人们支付习惯以及互联网的快速发展,网上购物已经逐渐的取代了实体店,其客户群也是在发生着不断的变化,刘强东在接受采访时也曾表示,京东物流一旦完善之后市场是相当巨大的,目前的京东发展是非常迅速的。
谈起几年前的京东苏宁家电大战,可以说刘强东这一举措也是对家电市场产生了巨大的冲击,以至于后来苏宁易购都不得不让步。腾讯作为京东最大股东,也是非常看好京东的物流的发展体系,知道其市场也将是不可估量的。
这也许就是京东即使是亏损也是不至于倒闭的原因,小伙伴们是怎么认为的呢?
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