刚宣布退休的马云,又出手了!滴滴垄断的日子即将结束!
当所有人都以为马云,将慢慢淡出舞台之时,
谁也没想到,又一个重磅炸弹来了!
一、
9月17日,马云宣布卸任还不到一个礼拜,阿里巴巴旗下的哈罗单车突然公布了一个大消息!
哈罗单车正式改名为 “ 哈罗出行 ” ,公司业务不再仅限于共享单车,而是整个出行领域。
于此同时,哈罗出行还宣布了一个让滴滴彻夜无眠的消息!此次哈罗除了自己之外,还联合了首汽约车、嘀嗒出行、高德地图等多家出行服务商。
此举的目的,正是共同打造一个更开放、更多元的出行平台!
如果说,此前美团的杀入,只是开胃小菜的话;那么毫无疑问,今天哈罗的这一声枪响,意味着真正的战役才刚刚开始!
二、
众所周知,自从2016年8月滴滴吞并Uber以来,市场上就出现了滴滴一家独大的局面!
尽管,还有多家打车平台的存在,但其体量对于滴滴来说,产生不了任何影响力!无论是平台活跃度,还是市场占有率,滴滴都占据了绝对的优势。
据数据显示,滴滴出行专车活跃用户覆盖率占比达 96.7%,订单量市场份额报 94.6%,两指标均以绝对优势稳居首位!
这样的局面,也导致了一系列事情的发生!无论是乘客还是打车司机,补贴都在逐渐减少、甚至在某些特定时间,价格还大幅增高。抽成也逐渐增多,甚至一度达到30%左右!许多司机感叹,自己出的车,自己出的力,反而还不如平台赚得多!
然而,让人更不可思议的是,滴滴的财报却是亏损状态!据数据表明,滴滴在2017年GMV(交易总额)达到了250-270亿美元;主营业务亏损2亿多美元,整体亏损3-4亿美元!
是的,你没有看错!拥有着暴利条件的滴滴,不但没有赚钱、反而亏钱了!很多人不敢相信,觉得不可能!在这里,可以告诉大家,滴滴的确是亏钱了!不过滴滴的支出大头,不是用在改善服务上、提高用户体验上,而是扩张投资上!
占据了中国市场的滴滴,早已开始布局海外市场!贪婪的资本,从来都是如此,比起用户体验来说,他们更多的是希望看到更多的回报!
三、
然而,但凡不公平的市场,总有搅局者的出现!你不去改变,总有人逼着你去改变!
今天,哈罗的这一声宣布,对于滴滴的打车平台来说,无疑是一个惊天霹雳!要知道,今天的这个对手,不单单是哈单本身,背后更是马云掌控的阿里巴巴帝国!
从转让股权到高德叫车上线,再到如今的全面整合、宣布出击,一切都早已开始布局!滴滴将迎来首个无比强大的对手!
对于我们来说,这一消息无疑是重大好利!无论是对于乘客来说、还是司机来说,平台越多、竞争者越多,留下的话语权就越多!
今天,伴随着这一声枪响,无疑宣告着那个一家独大的垄断时代即将结束!这个时代就是如此,不到最后一刻,你永远不知道你的对手是谁?你以为的高枕无忧,很有可能就是岌岌可危的开始!
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}