麦当劳失去“巨无霸”商标独家使用权，支付宝更名“瀚宝”
爱尔兰连锁快餐企业超级麦克公司15日说，欧洲联盟知识产权局裁定撤销麦当劳公司在欧盟注册的“巨无霸(BIG MAC)”等商标，后者失去这一商标的独家使用权。
麦当劳当天回应，不服裁定结果，准备提起申诉。这家企业1998年起在欧洲给旗下畅销产品双层牛肉汉堡注册商标，包括“巨无霸(Big Mac)”以及“BIG MAC”和“Grand Big Mac”等变体。本次裁定撤销的是英文字母大写版注册商标“BIG MAC”。
超级麦克公司创始人帕特·麦克多纳在致路透社的电子邮件中说，“公司为赢得商标撤销而高兴”。大型企业将无法“大量注册商标，然后闲置不用”，以此“霸凌”较小规模竞争对手。
麦当劳公司15日在一封致彭博社的电子邮件中说，对欧盟知识产权局裁定结果“失望”，将向位于西班牙阿利坎特的机构申诉，有信心“扭转结果”。
支付宝更名“瀚宝”？
最近几天，看着满屏的2018支付宝账单，小心脏受到了一万点暴击！
但却意外地发现支付宝改名叫“瀚宝”了。支付宝站出来官宣了：名字是改了，花呗还是要还的！
支付宝这波改名，牵动了中国亿万人的神经。不到三天，就登上了各大热搜榜。网友们也纷纷写下逗趣留言，为支付宝更名热度又助力一把。
虽然，新名字招致了不少调侃，但也迎合了中国消费者对新鲜事物的追求。这就是商标名字营销属性极好的体现。
你手中的商标准备好了吗？
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