短视频营销,一键全网发送
流量密码早就变了,虽然还是内容为王,但是形式不再局限于图文,短视频已经泛滥。手指一划就能看下一个10几秒的视频,用碎片时间获取内容的这种形式给用户带来了所谓的“爽”,满足感让人一个一个“划”着看短视频,根本控制不住自己。
用户获取信息的形式发生了改变,商家也马上跟上步伐。你喜欢短视频,那我就产出短视频并植入广告。事实上,对比图文说明,视频能让人更直观得了解商品的各项参数,了解产品的特点,还有产品使用说明,技术介绍等等,这些都是干货。
短视频是有效的营销,但是这里又出现了一个问题,那就是产出时间和用户观看视频时间的问题。你制作一个短视频用了那么多时间,用户划拉一下就看完了。
短视频也有不那么好用的时候,比如一些教程类的视频,用短短10几秒的时间真的讲不完,只能做一整个系列的视频,就像这样:
每个短视频平台都有自己的推送机制,按照最火的短视频的算法,你的视频如果不花钱推送,一开始没有转发,完播率也低的话,很快就会被其他短视频淹没。
所以,视频制作出来之后,不要只在一个平台发布。发布在不同的平台,可以让视频有效曝光,获取更多的流量。由于每个平台的算法不完全一样,曝光率、播放量、转发以及点赞都会不同,发布到尽量多的平台,让你的信息覆盖面更广。
但是这又出现了一个问题,效率太低!
视频一键全网发
已经有了视频素材,发布到全网时就会发现,都是重复的操作。登录账号,上传视频,填写标题,添加标签,描述视频内容,上传封面,选择视频类型是否原创。
重复的操作太多,该怎么优化?
这个问题有解决方案,进入轻栈「链接」【智慧链接】,点击自媒体->视频发布。编辑视频详情,只需要操作一遍。
视频编辑好了,选择需要发布的平台,可选-网易号、企鹅号、爱奇艺、优酷、百家号、抖音和头条,选择平台,选择类别,点击发布即可。
如果没有把你的自媒体账号授权进来,发布平台无法选择,提示不可选,所以在第一次发布之前,先把自媒体账号授权到轻栈进行管理,操作简单,扫码即可。
视频发布不成功时,有信息反馈,可查看发布失败的原因,还能点击重新发布。
想要每个平台编辑不同的内容发布也可以,上传同一个视频,修改描述,修改标签,选择不同的平台发布即可。在同一个页面上操作,十分灵活。
用一个小工具,就能减少重复性工作,节省时间,提高效率,制作一个小视频出来,一键就传遍全网。
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