1分钟告诉你新零售该怎么做?
因为线下实体店的租赁成本太贵，所以才有了电商。随着电商红利的减少，获得成本的增加，于是才有新零售出现!如果想要做新零售的话该怎么做呢?小爱1分钟告诉你新零售该怎么做?
一、新零售到底是什么?
有人说新零售是O2O，这种理解只是浅层次的理解而已，新零售一定伴随着大数据技术、现代物流技术而紧密相连，没有大数据技术就没有精准的用户画像，没有现代物流技术，就很难提供高质量高效率商品服务。
我们知道传统零售一般都是针对大众市场，大众消费品居多，一般以超市、百货、购物中心为业态。而未来新零售一定不是这种大而全的终端业态，而是小而美的社区店。大而全是人找商品，所以叫做逛超市、逛街，小而美是商品找人，找到细分圈层，高效、精准提供他们需要的产品和服务。
我们知道线上电商效率高，购物成本低!但体验不好，一不小心买到自己不想要的东西。同时，线上电商引流的成本非常高，当然线下租金成本也很高。
线下有什么优势?
体验好!信任强!而线下的实体店体验更好，但效率不高，要去逛街甚至排队购买。
而新零售其实就是结合线上和线下的优势，利用以物联网、大数据、云技术、人工智能为核心的信息技术，打造库存少、坪效高、商品精、人员少的终端形态，实现“人、货、场”的重构和创新!新零售的本质是更高效率更好体验更低成本的零售。新零售就是效率高、成本低、体验好、信任强的零售思维。这种零售思维让店内坪效高、仓库库存低、服务人员少、货品周转快，让用户便利购买、高效购买、体验购买、精准购买。
二、我想做新零售该怎么做?
1、让顾客和商品实现精准对接，消费者可以线下体验，线上下单购买;也可以线上看好，线下附近店面体验购买;新零售一定是众多小而美的小店，最理想的状态就是货在人身边，人在货附近，线上线下同款同价!
2、关键在于会员体系，通过用户画像，精准选址，优化商品SKU，降低终端库存，提高店内坪效!
3、通过小程序，APP的方式打通线上流量，提高用户复购。
三、有没有成功案例?
在新零售成功案例目前是有的，虽然大家都是在起步的状态，但是像阿里巴巴的盒马鲜生、永辉超级物种、亚马逊收购全食超市、苏宁小店、京东小店等，这些都是新零售的代表。除了这些还有C2B定制、厂家直供(寄样品)等都是新零售思维的体现。
新零售的出现也让传统零售找到新的希望，新零售的新商业模式可以避免传统零售的一些弊端。爱用建站轻栈新零售系统，是为传统零售企业专业打造的新零售解决方案，帮助企业快速搭建新零售平台，实现线上线下门店，会员统一管理，统一营销。
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