新功能|开屏广告,帮助商家提高商城转化率
心理学中的“印记效应”显示,人们往往会对第一眼看到的事物留下深刻心理烙印。由于开屏广告独占的优势,没有任何其他内容的干扰,用户的视线更加集中,广告的内容也更加深刻。意向用户在打开官网/小程序/APP时抓住用户第一眼,聚焦注意力,帮助品牌商家强效攻占用户心智,加深品牌记忆度,能够更好得帮助商家营销,提高转化率↗
开屏广告
启动手机APP或打开小程序,第一时间看到的内容并不是主页,而是广告图片,这就是开屏广告。
很多用户对这个功能垂涎已久,启动应用就一定会看到开屏图片,是简单粗暴又有效的广告位,是营销利器。
商家可以通过它来实现流量产品转化,新品发布,活动宣传...
用户启动应用将会弹出该开屏广告,若设置了图片链接点击图片则直接跳转,之后开屏广告不再重复弹出;也可以直接点击「×」关闭。
开屏设置方法
进入爱用建站 · Design Lab 移动端,点击左侧【系统】,开启「开屏广告」功能,点击设置广告。
点击「开屏广告」的设置,选择开屏广告,点击添加图片,还可以选择设置图片链接。
点击【设置链接】,选择链接类型和链接内容,可设置跳转站内、跳转指定商品、跳转锚点模块等,比如跳转到优惠券模块的位置,点击【确定】完成。
开屏广告的玩法
点击「开屏图片」定位到商城优惠券模块,点击领取优惠券。
iYong网站助手公告/通知/分享码小程序
引导文案:简单直接,看完「开屏广告」后会立刻产品加入购物车或购买的冲动。点击开屏图片跳转到表单,用户可以直接填写表单,完成信息登记。
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