如何做微商？利用好这几大效应
一、圈子效应
圈子是微商的起点和重点，即便官方针对一些推广活动进行了限制，但是不能否认的是，活跃度不减，以及同一属性都能让微商有更大的发展空间。
不过在利用圈子效应之前需要解决流量引入和用户筛选问题。对于流量引入，可以多个平台同时进行。毕竟微信加好友也并不容易，如果能从其他平台(微博、论坛等)引入关注流量，对于自身的发展也是很有帮助的。而用户筛选则是针对以后发展着想的，毕竟圈子里什么层级的用户都有，我们需要找出自己最想接触的那部分人进行精准营销。
圈子虽小但作用大，如果能将引来的流量和用户进行沉淀，那么对于信任为主的微商经营则是极大地帮助。
二、人际效应
微商其实像一个基于交流上的衍生品。可以说微商更强调买卖之间的交流和沟通。当你和你的客户树立了一种可靠的信任关系，那么你推荐的东西只要对他有用，很大的概率他就会从你这购买。
微商在做推广的时候，切忌夸大产品，否则会给客户造成一定的心里误差。这种落差会让购买者直接理解为受骗。要知道朋友关系纽带和信任是微商发展的资源，需要微商们小心经营。
三、粉丝效应
“粉丝经济”一词并不陌生。你的专业，或者在某个领域的专长都可能给你带来一定数量的粉丝。别小看这些粉丝，维护好了可就是你的忠实客户。
例如可以在公众号里推送你对你所卖产品的专业知识，将自己的一些经验和建议推送在上面，一来可以帮助别人，提升自己用户粘度，二来也是一种推广加人方法。
四、全局效应
做微商需要有全局的战略性思维。时代在变，我们的营销方式也要及时调整。
此外，微商是一个长期经营的过程，需要沉淀自己急功近利的心态，将其作为长久的事情去执行。首先是品牌的树立，其次服务理念的培养，第三是高效的运营模式，第四是完善的售后服务等等。以往的刷朋友圈已过时，当下公众号里的微商城分销是潮流。
五、口碑效应
人与人的传播，口碑是最有效也是最省钱的。毕竟是一个关系纽带下的群体，朋友用过的哪款产品效果很好，马上就可以一传十十传百地传播开来，传播速度惊人。而且，这种传播带来的流量通常转化率会比较高，因为信任的存在。
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