【专访】第十二期:西格码运营中心客户管理(楼宇)公司总经理 马文春
随着物联网技术的快速发展,以居住楼宇、楼堂馆所、商业综合体、公共建筑等代表的楼宇行业智能化正在成为热点和趋势。 2019年,我国智能楼宇系统的平均造价在120-200方米左右,前瞻在此暂不考虑未来智能楼宇规模化效应带来的单价下降因素以及通货膨胀因素,以180方米单价来推算2020-2025年的楼宇智能化行业市场容量。通过推算可以发现,2020-2025年我国楼宇智能化行业市场容量仍将保持着较快增速;到2025年,我国智能楼宇市场容量将高达10161亿元左右。
西格码电气秉承创客文化,顺应市场发展,2020年大力打造电力综合服务平台,成立客户管理(楼宇)公司。本期访问我们邀请到的嘉宾是客户管理(楼宇)公司总经理马文春女士,让我们与她一起谈谈工作,分享关于该产品公司的故事。
问题1:感谢马总在百忙之中抽空接受我们的交流邀请,分享一下客户管理(楼宇)公司成立的初心?
马总:公司积极践行创客文化,以互联网新思维,将岗位产品化、产品创客化、创客市场化,积极打造产品公司,充分激发员工的创造性,通过员工创造和平台协同,使组织能够快速响应客户需求,进行低成本条件下的企业创新、试错以及快速的迭代,真正实现价值链创新、协作关系创新和资源配置创新,通过此次机会我也想成为一名合格的产品经理,成为优秀的CEO。
客户管理(楼宇)公司,整合行业上下游产业生态链资源,采用抱团、共享、共创、共赢的发展机制,整合广大信息资源为客户创造利益。
问题2:您对未来如何做好客户管理有什么样的规划?
马总:奉行“质量为上,用户至上”的原则,坚持“一切为用户着想”的服务理念,做好客户获取和维护工作:
1、客户获取
客户获取是指服务关系的建立,即公司与客户建立了某种联系,获得客户信息,进行筛分与分层,设定目标客户,为后续工作奠定基础。多渠道多样化的获取项目信息进行汇总,解决行业与市场实际问题。
2、客户维护
客户维护是指在获取客户资源后进行的一些客户关系管理工作,即通过各种制式化或个性化服务为客户提供各类体验从而提升客户满意度,信赖度,为客户创造更大的价值,从而提高客户的忠诚度。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}