一线战报：松伟高端灯饰再添108家新店
新冠“黑天鹅”的全球性肆虐，给全球经济带来了深远的影响，甚至对传统商业模式做了新的定义。疫情对国内泛家居市场的复苏也带来了更多的不确定性，虽然目前国内疫情得到控制，但创伤却还在慢慢修复。松伟高端灯饰
的修复速度却比想象中要快得多。 居于泛家居产业链的后端产业，照明灯饰行业，在此次疫情中一样受创严重：渠道客户信心不足，经营方向迷茫，厂家节流止损，终端客户消费力降维......
面对严峻的市场，松伟高端灯饰有自己的解决方案，松伟营销中心最新数据统计，截止到7月31日，松伟高端灯饰全国新增108家专卖店，给了低迷的灯饰市场一抹靓丽的色彩。
终端渠道是所有品牌的命脉所在，所谓“得渠道者得天下”，2020年的渠道拓展，松伟有更让人惊喜的收获，截止到7月31日，松伟在2020年新增专卖店108家，80%以上店面分布核心重点城市，95%以上新增专卖店布局在城市的高端主流卖场内。
让渠道客户在如此严峻形势下认可松伟高端灯饰，做真正意义上的专卖店，无非基于松伟高端灯饰品牌能让渠道合作伙伴持续盈利。
产品具备充分的市场竞争力
松伟高端灯饰多年坚持产品原创，坚持以市场需求为导向的产品设计路线，得到了渠道客户的高度认可，契合现代高端装修的家装风格，在风格呈现上更加细腻和时尚，更受年轻一代消费者追捧。
最新的终端形象，更具高端灯饰的品牌定位
松伟第五代终端形象，受到渠道客户的高度好评和认可，整体形象简约时尚，与时尚、大气的产品设计相得益彰，终端店呈现出的现代简约之美，时尚之美，吸引了大批进店客流，极大的提升了松伟高端灯饰的品牌调性和成交议价能力。据终端调研数据显示，松伟高端灯饰新形象终端店客流量，相比卖场其他店面，平均客流高出38%，在当下流量为王的商业环境下，无疑为经销商盈利提供了基础的保障。
系统化终端服务，极大坚定了合作伙伴的经营信心
松伟高端灯饰经过17年的发展，始终将渠道伙伴的盈利放在战略头部，各区域市场的专职服务团队兵强马壮，对终端店面的帮扶动作规范，标准，时刻关注客户的店面经营、盈利、团队建设等核心指标，不断反馈终端市场的最新信息，便于及时进行战术调整，为渠道伙伴提供更好的服务。
疫情似已逐步缓解，但市场的创伤还需更多时间弥补，正如2002年的非典，倒逼阿里巴巴成功转型，这是挑战，但何尝不能理解为一种机遇。新崛起的消费市场，对品牌、经营、系统服务，提出了更多的要求，这也正是松伟高端灯饰品牌目前正在践行的市场竞争战略。
松伟高端灯饰新的终端店数据刷新，大家拭目以待！
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