来德利陶瓷华南区VIP私享会圆满收官
8月10日，破浪前行的Boss团——来德利陶瓷华南区VIP私享会在来德利轻奢时尚馆举行，来自华南区的近70位经销商以及来德利总部一众高层齐聚一堂，一起探讨新形势之下，如何从设计力、产品力、营销力层面提高终端实战能力，实现销售新跨越。
会议上，集团设计中心经理刘超结合来德利品牌调性，重点阐述了来德利终端3.0标准。他认为“所有的商业设计都是希望第一时间吸引消费者”，因此在终端门店设计过程中，必须从灯光、软装、展示等环节精细化对接，规范化施工，全面化服务，打造更多美观且富有营销力的模范店面。
▲集团设计中心经理刘超
岩板作为今年“出圈”产品，终端如何迎接趋势产品的到来？来德利品牌副总经理孔庆添表示，岩板作为来德利今年战略性的产品，公司提出更高智能化生产和质量精准监控要求，斥资两亿引入国际知名陶瓷设备企业——萨克米智能生产线，保障产品的精细化生产。同时，他呼吁经销商改变传统的经营思维，积极拥抱岩板，提前布局营销，抢占红利市场。
▲来德利品牌副总经理孔庆添
“勇立潮头敢为先，破浪前行看今朝”，来德利品牌总经理周焱发表了《拥抱变化·破浪前行》的主题演讲。他指出当前终端市场面临革命性的变化，经销商需以变应变，始终将渠道营销、消费者体验放在首位。来德利将配合终端营销，顺应产品升级趋势，布局多元化渠道，重构终端盈利模式。
▲来德利品牌总经理周焱
2020年，注定是不平常的一年，终端门店在经历新冠肺炎疫情、政策调控等大环境影响下，如何提高终端运营能力？如何打造超级门店？针对这一系列问题，来德利特邀新梦想营销机构创始人许重金做主题演讲。许老师围绕门店经营痛点，聚焦产品、引流、服务等九大板块内容为在场经销商解答疑惑，在授课中更以终端实际运营场景推演咨询、成单技巧。
▲新梦想营销机构创始人许重金
值得一提的是，集团监事会主席梁其亲自到场为经销商打气。他强调大环境之下，人人平等，大家不要惧怕困难，只有发现问题才能解决问题。同时欢迎经销商常回总部参观交流，推进信息资源整合共享。
▲集团监事会主席梁其
“碰撞思想火花，凝聚前进力量”。未来，来德利将开展更多形式的交流活动，让更多的经销商朋友参与互动，共商发展大计，书写来德利辉煌新篇章。
▲大合影
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