加盟高端铝合金门窗需要注意哪些点?
首先,必须先了解的是高端铝合金门窗的销售和普通门窗的销售方法是不一样的。普通门窗店只需要在小区门口找一个店铺,或者找一个租金不贵的建材市场。让客户朋友上门看门窗就可以了。
但是高端铝合金门窗不是这样的,为什么呢?永远记住一点,我的客人喜欢去什么地方我就出现在什么地方。
小区门口或者店面租金不贵的建材市场,大多数是普通的家庭装修或者乡下房子装修的人会去光顾的,他们去这种地方选购建材的要求就是冲着便宜。当他们第一个想法是冲着便宜的时候,你卖高端的东西就会很辛苦。
所以加盟高端门窗需要注意的第一点,找到一个高端品牌聚集的地方,然后选择一个有特点或者说看起来高大上的品牌。所谓先入为主,做生意要门当户对。当你有一个高大上的门店和招牌,就是首先告诉别人,你的东西不便宜,但是质量好。这样的前提就可以吸引一些有品位的高端业主。这里可以参考一下广东的“怡发门窗”,十大品牌,店面装修非常的高大上,特别擅长的新中式刚好就是国内顶级装修风格的一种(不信你仔细留意一下,身边那些家里装修是新中式的,是不是都是有钱人?)
第二,当你找到一个外观看起来高大上的品牌之后,如果你是门窗小白,从来没做过的。那么你就要跟销售员聊一聊,听听他们有没有门店的培训、帮扶服务。因为新店上手,你需要有人叫你怎么介绍产品,怎么谈客户,怎么做活动。这些对于门店运营都是非常重要的。这个就是终端帮扶体系。当然了,这个帮扶也有可能是假帮扶,辨别真伪的方法就是看他们有没有做过的案例,最重要的是有没有一本过于门店运营的终端帮扶手册。这方面“怡发门窗”做得就挺不错。他们是通过把很多经销商实战经验总结出来的技巧汇总在一起。就跟武功秘籍一样,不懂就查。非常容易上手。
第三,有这个品牌和服务之后,就需要看看这个品牌的产品怎么样了。按理来说,作为十大品牌的门窗品牌质量都不差,主要是看看这个品牌的产品体系适不适合你。比如有没有入门款产品,有没有利润款产品,有没有高大上的标杆产品。很多人会想,标杆产品一般比较贵,门店没必要上,其实这个想法就有点落伍了。
客人进店,想要100块的东西,你先给他看1000块的东西,再看给他看500块的东西,最后给他看110块的东西,有了比较之后,你要成交110块就很简单。但是如果反过来
客人进店,想要100块的东西,你先给他看50块的东西,再看80块的东西,最后给他们看110块的东西。他肯定会跟你砍价砍到底。为什么呢?因为觉得太贵了。
“怡发门窗”就有三个系列的产品,大众化的、中高端的、顶级高端的,看到什么客户都可以给你提供什么产品。
所以,选择高端铝合金门窗品牌,最重要的这三个点一定要记住哈。
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