建博会 | 第三天,领奖+直播接力,跟着“旦哥”看怡发!
01大奖在握
7月10日,由中国建博会和慧亚家居联合主办的2020第五届中国大定制家居营销发展论坛暨中国家居品牌金菠萝奖盛典隆重举行。怡发门窗受邀参加此次盛典,并荣获“影响力门窗十大品牌”。
荣膺“影响力门窗十大品牌”的企业,在企业规模、产品质量、品牌影响力以及技术创新等方面都是同行业中的佼佼者,获此殊荣无疑是又一次证明了怡发品牌的雄厚实力。
直播接力第一场 | 坐标10:20
怡发官方抖音号在今天上午10:20开启“直播接力秀”,让全国经销商门店工作人员+业主通过抖音身临其境地观看怡发展馆。从市场总监黄创添重磅开场介绍展馆,到产品讲师陈远航通过专业话术详细讲解产品,让广大“怡发抖友”一饱眼福,对展厅有了更加详尽的了解。
▶市场部黄总重磅开场介绍展馆
▶产品讲师陈远航介绍产品
在首场直播结束后,紧接着迎来的是“今日头条”媒体抖音号的巡场直播。怡发派出颜值男主播——刘定涛为今日头条粉丝群体开启如何选择优质门窗的直播。
▶“今日头条”媒体抖音号巡场直播
下午3:40,怡发引来抖音定制家居网红大咖——“旦哥说定制”的专场直播。“旦哥”——刘学旦带着直播团队在门窗行业内重点挑选了“有品质、有特点、有卖点”的品牌进行直播介绍。怡发门窗作为“有颜有品”的新中式倡导品牌,自然而然成为“旦哥”的直播首选。
怡发市场总监黄创添带着“旦哥”为抖音网友带来产品介绍。从”胖子”系统窗,到“小时光”磁悬浮窄框门,再到“I home” 系统窗。黄总监跟着“旦哥”用一波又一波好玩有趣的介绍让“抖友”在最短的时间内认识了怡发。
▶ 黄总带着“旦哥”为抖音网友介绍产品
在直播的最后,怡发还为“旦哥说定制”的直播粉丝送出两拨福利抽奖,送出20套怡发定制礼品。
▶定制家居网红大咖“旦哥”和粉丝合影
7月10日的“直播接力日”作为怡发展会的营销主题日,是进一步推进怡发营销线上化、互动化的关键品牌行动。在未来,怡发将进一步通过线上线下联通的方式让更多朋友认识怡发,了解怡发。
时间:2020.7.8-11
展馆:C区16.2-17
电话:400-888-5629
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