外贸企业如何持续增加询盘和订单
64岁的127届广交会在线举办，让众多外贸企业看到了线上流量的重要性。对于主要依靠线下营销的传统外贸公司来说，线下的营销非常重要。但是，今时今日，线上的推广也成为了不可或缺的重要组成部分。CACFair将从最主流的Facebook平台出发，和众多外贸人一起探索如何通过线上推广持续增加询盘和订单。
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Facebook 作为目前全球使用范围最广泛的社交软件之一，它的流量仅次于谷歌，全球第二，月流量240亿，平均每天有8亿人使用。哪怕只有万分之一的曝光量，这个点击量也是很可观的。这里主要针对Facebook四种广告模式进行分别介绍。
01、Traffic
主要是通过Facebook广告将流量导入到网站APP或者Messenger的对话里。同时，Traffic广告还有一个Offer的选项，就是专门用来投放优惠券的广告类型。
02、Lead Generation
Lead广告，适合已经对产品感兴趣的客户，把这批用户的邮箱导出来，然后在做Facebook广告时选择Lead广告模式，将邮箱导入后，就可以针对这批客户来投放广告。这种广告需要定期投放，每期不同样，以此给客户带来不一样的观感。
通过Traffic广告过滤一批用户后，留下的用户名单，针对这批用户进行广告投放，转化潜在用户。
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03、Conversions
Conversions广告，可以吸引更多有价值的用户到网站，进行订单购买。比如针对Add to cart, Add to wish list, Initiate Checkout, Add Payment Info等阶段的用户，可以使用Conversions广告对这部分有购买潜力的用户进行广告投放。
04、Boost Post
在Page页面发布了信息之后，可以点击右下角的Boost Post，就可以进行推广了。一般发Boost Post是为了扩大广告的传播范围，增加广告的曝光，从而达到覆盖更多潜在客户的目的。
掌握以上4种Facebook的广告引流方式，并做好内容营销，吸引买家注意，展示自身实力和优势。精准定位目标客户，让推广信息精准抵达，最终实现订单的高转化效果。
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